All Advertising Should Be Banned

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All Advertising Should Be Banned A man on the point of death is shown lying on a bed, Aids has taken such a grip on him that he will never return from his state of unconsciousness; is this advertising or exploitation? Another man, half naked, with a Kalashnikov in one hand and a femur bone in the other is used to sell jumpers to the worldwide public; is this again exploitation or just effective advertising? Both of these are, however, effective if a person remembers this company’s name, United Colours of Benetton, but at the same time it can be argued are exploitation. Whether for a good or ghoulish reason the company has used successful advertising. This is a widely debated area: where to draw the line in advertising or whether to ban it all. The advertisements that subliminally penetrate our minds everyday through magazines, television, billboards and posters are rapidly increasing. Every company wants a slice of the advertising world. From chocolate to washing machines, from hats to the latest happy meal at Mc Donald’s, the average person is exposed to one thousand three hundred advertisements a day whether they may realise this or not. The word advertisement comes from the Latin “Adverto” which means to turn; advertisements are made to turn people or persuade people into buying a way of thinking, a product or a service. This is what advertising is meant for but with the money to be made there are often ulterior motives at work. This is when it is no longer harmless; the advertisers will stop at nothing to achieve their aims, they exploit people so that the product is remembered for all the wrong reasons. Is it ... ... middle of paper ... life and what is life if there is no risk? Sexist or racist advertisements should be banned but the problem is where to draw the line; is it allowed if the sexist remark or racist comment was meant as a joke? The ASA should make sure their policy has strict guidelines and that the advertisements designed to shock should only be for charities or in the interest of the public. The advertisements that stir up controversy should be for a good reason; these advertisements will stay in a person’s mind for an extraordinary length of time hence they should benefit the public in some way. Everyone has the right to know about the world and what is going on in it; advertising does just this. In conclusion advertising should not be banned, only monitored to ensure that the truth prevails and the public are not misled.
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