Student Name ID
Meznah Deaij Al-Otaibi 2140009626
Bayan Al-Kuwayti 2150010946
Hind Sultan Al-Khaldi 2140000885
Malika Al-Mohaimeed 2120007264 Contents
1. Executive Summary: 2
2. Company Background: 3
2.1. Al-Baik Vision: 3
2.2. Al-Baik Mission: 3
2.3. Al-Baik Values: 3
2.4. Al-Baik Objectives: 3
3. Drivers of Establishing International Business: 4
4. Alternative Foreign Countries: 4
4.1. Qatar: 4
4.2. United Arab Emirates UAE: 5
4.3. Kuwait: 5
5. Environmental Analysis of Alternative Foreign Countries: 5
5.1. Qatar PESTLE Analysis: 5
5.2. United Arab Emirates (UAE) PESTLE Analysis: 7
5.3. Kuwait PESTLE Analysis: 9
6. Assessment of Alternative Foreign Countries: 10
7. Final Foreign Country Selection: 11
7.1. The Important Factors for Al-Baik
It was founded by Shakor Albugazalah in 1974 in Jeddah. He realized that the customers need food with high quality and reasonable price in a welcoming and clean environment so they can enjoy the food. He invested all of his money that he had to start this business. By signing an agreement with foreign company to let him use a private fried chicken flavors and materials, Shakor made a unique taste and image for his food. In addition, he was the first person who entered the concept of fried chicken on the way called “Broast “ for all markets in Saudi Arabia. Al-Baik restaurant became famous by providing fried chicken meals and sea foods with potatoes. Over the years, Albaik separated in several cities around the kingdom Including Makkah, Medina, Taif, Al Qassim, Yanbu, and Jizan, and now the number of its branches reached 64 branch. For more than 41 years, Al-Baik was an icon for a high performance and unique services fast food restaurants. Today, Al-Baik is one of the leading companies in providing several social, educational, and entertainment programs to develop Saudi creativity (Albaik.com,
The three countries are Qatar, United Arab Emirates (UAE), and Kuwait. All of them are GCC members with Saudi Arabia that means they have their special trade agreements, which should make the expansion easier for Al-Baik. However, each country has its own unique characteristics, which will be discussed in point 4. Next are brief backgrounds of the alternative countries.
4.1. Qatar:
An oil rich country located in the Middle East bordering Saudi Arabia with a landmass of 11,500 km. The capital city is Doha. The Emir, who is the head of the state and the government, rules the country. Due to its high governmental income and small size population, Qatar has one of the highest GDP per capita in the world. The weather is hot most of the year and the winter is usually at the beginning of the year (Angloinfo, 2016).
4.2. United Arab Emirates
PRIMARK’s Introduction: This is an international clothing brand based in the Europe and UK. Apart from that, the company has more than 250 stores and is also looking to open the store in the USA. Now, the company management team decided to open the branch in New Zealand and hire me as the manager of the store. I will take care of all the company objectives and goals to be successful. Q: 1: Henry Mintzberg management roles: Role category Role type Role nature Interpersonal Figure Head Leader Liaison I will design the clothes after analysis the external market environment and market situation.
United States Department of State. Bureau of Democracy, Human Rights, and Labor. 2013 Country Reports on Human Rights Practices - Qatar. N.p., 27 Feb. 2014. Web. 19 Mar. 2014. .
It is bordered by Iraq and Jordan on the north, Kuwait, Qatar, Bahrain and United Arab Emirates on the east, Oman and Yemen on the south. The Arabian Gulf Sea surrounded from the east and the Red Sea from the west. Saudi Arabia is a traditional monarchy. Al Saud dynasty is a royal family of the kingdom. The population of the kingdom was estimated to be 29,369,428 in 2014 - the 43rd largest in the world (Worldpopulationreview.com, 2014). In the technology side, Saudi Arabia is becoming focused on technology. They increase the spending on connectivity and human resources (Saudi Arabia Emergence of Innovation Kingdom,
For a company to know about how they want to market different products and use different ideas for customers to purchase their products, they use the consumer decision making process. It’s a very important strategy because consumers always want to know that they are getting a good deal for the value that they seek. Competition plays out as a huge factor in this. If someone like Target has a better product for cheaper price, why would anyone want to go to Wal Mart to buy it? They use these very successful strategies to keep on their feet and keep the business intact.
The UAE has a well developed infrastructure. The capital city of Abu Dubai and the city of Dubai are both very modern cities. They have a modern and extensive public transportation system including buses, highways, commercial seaports and an international airport. The country also has a number of government run hospitals. The country is primarily known for their petroleum production, like most of the countries in the region. Their extensive petroleum reserves have allowed them to achieve tremendous economic and social development. Most of the UAE's petroleum reserves are located i...
In today’s business the final consumer is often referred to as the crucial part as they decide what to purchase and companies act accordingly. That’s why even manufactur-ers more and more try to steer and guide consumers – they are a key for (future) suc-cess since controlling the consumer means controlling the entire chain of distribution.
Zappos is an online clothing and shoe shop in Las Vegas, which has become one of the world’s largest online stores since its inception in 1999.The case discusses in detail the reason that a small entrepreneur became a world class entrepreneur to establish such a successful business model. Zappos was not a business model that floated and vanished after a while, but the principles and values inculcated in its roots by the founders made it a successful model. It touched the pinnacle of glory, when the company announced that Amazon would acquire it in a stock deal worth around 1.2 billion Dollars.
Jack Ma founded Alibaba Group, together with his 17 friends in 1999. Jack Ma was just an English teacher when he developed the idea of establishing an e-commerce site that will help sellers and buyers alike, as a platform for them to communicate, advertise and make transactions. The Internet was still not at the peak of its popularity yet back then, but Jack Ma had a vision. With a fund of he knew that he could help businesses in China to develop and compete competitively in the local and international markets. Today, Alibaba Group has grown so much and has created multiple platforms for the business-to-business, business-to-customer, and customer-to-customer trading site and been one of the largest e-commerce sites that ever established.
Saudi Arabia, the leader of OPEC (Organization of Petroleum Exporting Companies), maintains a powerful position in negotiations with the U.S. and other countries. Its vast supply of oil directly effects per barrel pricing and is a unique bargaining tool in international politics. But Saudi Arabia is no ordinary country in today's world. Its borders are governed by a royal family of nearly 30,000 individuals, all of which share most of the wealth and almost all of the power. Its people, with foreign exceptions, are wholly Islamic and many practice the faith with a frightening sense of devotion. And despite the immense revenue generated by its oil reserves, part of its population still lives in absolute poverty. Although recently it has seen immense change, it is still a country fair behind the progressive world.
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
Flipkart.com needs no introduction, right? Flipkart offers a lion share of ecommerce facility in every corner of India. The company which was started 9 years ago has delivered the major development and efficiency in Indian ecommerce domain. Flipkart houses a large variety of Fashion Wear, Electronics and Home Appliances, Home & Furnishing and also deals with vehicles. Needless to say Flipkart offers books and stationeries which is the sole purpose how some smart mind introduces eShopping to India in 2007. It is the one of the most visited eCommerce platform in India and the #1 ranking startups as well. For buyer comfort, the website also offers discount and flipkart coupons too.
...Arabia is a petrostate. Oil dominates the national economy, international exports, and the nation’s politics. It has greatly shaped what the kingdom is today. Having started out as somewhat of a tourist economy, the kingdom has become a world, monetary power. From their massive amounts of oil and extremely cheap production, the country has been able to gain large amounts of affluence and political power. With its large abundance of oil, the country has been able to profit immensely on sales and spur diplomatic outcomes to their benefit due to the great need of the resource. Without the discovery oil, Saudi Arabia would be of little importance in the modern world, having the Grand Mosque be the extent of its importance. But because of its discovery of oil, Saudi Arabia became of international importance, coming to be one of the greatest assets to world superpowers.
E-commerce has evolved in three different stages over the years to satisfy communications and business needs. E-commerce is an easy way to purchase and to sell products or services over the internet and other computer networks without any difficulties. The invention, the consolidation, and the reinvention with the social and mobile are the three periods of e-commerce. The study is a description of the three different steps of e-commerce.
Ecommerce is the process of buying and selling of goods and services using internet, it can be done anytime anywhere without considering time variance between countries and places. Any ecommerce step either purchase or sale should be legally straightforward. You receive money from the customer for a certain sale based on delivering the purchased product on time and with specified quality (Siassios, 2015).
Wholesalers acts as a lesion between manufacturers of commodities and other industries that are interesting in selling the same products. Along this distribution chain wholesalers usually purchase goods in large quantities and in turn sells them to retailers who ultimately supplies goods and services to consumers. Due to the available space at wholesale locations they are able to store products for distribution to retailers which reduces retailers storage costs. Wholesalers are able to store goods in large quantities which allow retailers to purchase in small quantities. Due to this option retailers are able to only purchase what is needed at that given point (Kotler & Keller, 2012). Additionally, because wholesalers are able to purchase goods