We did a SWOT analysis to further understand Alibaba’s strengths, weaknesses, opportunity and threats. Alibaba’s strengths would definitely be the high brand awareness in China and strong brand capability that makes Alibaba the most favorable e-commerce in that country, the same way customers in United States feel about Amazon. In contrast, the weaknesses that Alibaba currently facing are low brand awareness outside China, low engagement with buyers and its revenue is limited to the supplier’s membership. Alternatively, Alibaba’s opportunity could be seen as a way to leverage its business to a higher level. E-commerce has been growing rapidly and there are so many technologies that would definitely help Alibaba to improve its business offerings, as well as the growing number of small and medium-sized enterprise around the world that Alibaba could definitely benefit from. Conversely, this also increases the amount of complaints about the lack of trust on the quality of the products offered by the sellers that uses Alibaba as the middleman. This would not only put the sellers in a bad light, but also Alibaba’s image would slowly be viewed negatively for
Today, China tops as the largest marketplace globally, with the size of twice as large as the United States’ market. As of 2014, average Internet user in China spends about 20 hours each week staying online on the Internet and the number of users has accumulated to 560 million and most of them do prefer e-commerce compared to traditional retailing. Apart from big manufacturers and companies, Alibaba also focuses on marketing their brand to small and medium-sized business and even to individual business persons, which will have great opportunity in the
In this scholarly activity, I will create and then analyze a SWOT Analysis of Wal-Mart making recommendations for the management team for future growth. I will ensure that the marketing and management teams understand how to use the SWOT Analysis to solve current problems and prevent future issues. Also as a tool for helping, understand the external environment and internal environment of the company as a whole through understanding the individual needs of stores based on location.
Open new stores in China and start new branches in India (second largest population in the world).
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Online retailing in China, dubbed ‘e-tailing’, has doubled every year since 2003. By 2020 the size of China’s online retail market is predicted to reach up to US$650 billion, exceeding the combined value of online markets in the USA, UK, Japan, German and France. With over 590 million internet users, China boasts the world’s largest online population - more than the US and Japan combined – and still growing at almost 10 per cent per annum.
Wal-Mart Stores is an American company that has been on the market for quite some time now. The company was started 60 years ago and it offers a vast selection of products in its stores that include a garden center, super market, pharmacy, optical center, photo processing center, and tire and lube express as well as a pet shop. The store also has smaller shops inside that include fast food outlet, nail, Walmart Visitor Center and video shops. Wal-Mart owned 2,700 super stores in the US and by the year 2001, the organization had become the largest food store in the region.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Generally, an internship consists of an exchange of facility for knowledge among the student and a company. Student can also use an internship to govern if they have a concern in a particular profession, make a net of contacts. An internship is a method of on –job training I have undertaken in evaluation of customer satisfaction towards Amul pro at GCMMF in Bangalore. This study is oriented towards the product of the Amul Company. Today every organization strives hard to gain and retain their customer at any cost, in order to achieve this it is necessary for the organization to study the satisfaction level of their product from customer and meet their expectations and preferences. The study focuses on
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
We evaluated 3 frameworks; The E-commerce Value chain, Porter’s Five Forces and SWOT. Based on pros and cons of each, and decided to go with “SWOT”.
World Bank Group - the group that consists of five organizations created in different times and functionally united,organizationally and geographically, the purpose of which is providing financial and technical assistance to developing countries.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
This report will attempt to critically analyse and assess the internal and external factors which effected the strategic decisions made by eBay. These strategic decisions consisted of the acquisitions with Skype and PayPal coupled together with an analysis on why eBay failed may have failed in expanding their online presence in eastern parts on the globe such as China.
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.
E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.