Alfred Hitchcock’s Rhetorical Use of the Camera in Psycho

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Alfred Hitchcock manipulates the camera to draw the attention of the audience, in the 1960’s thriller, Psycho. The credits abruptly appear on the screen, as though the lines are stabbing at something. The words are white text against a plain black background. This symbolises the dark being the dominant colour, but still creates a visual binary opposition. The word ‘Psycho’ is contorted and indecipherable, having been displayed over more than one of the horizontal lines foreshadowing the confusion later on in the film. They accentuate that something extreme will happen and sub-consciously raise the viewer’s awareness of events that could proceed to happen.

In the first scene the camera begins by panning the building tops, much like a bird. Birds are a significant theme in the film as Marion’s surname is ‘Crane’ and in the Motel, Norman’s hobby is to stuff birds. The camera finally pauses on a row of windows and zooms in until the audience are intruding into a hotel room, where we see Marion laying on a bed dressed only in white undergarments. Sam is stood over her as though of hig...

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