Alex F. Osborn: Brainstorming

Brainstorming was born in 1939, which is when Alex F. Osborn began developing ways for creative problem solving. While many people have their own ideas on what brainstorming is from graphs to make a point or writing thoughts down on a sheet of paper and trying to figure them out. After doing my research I found there is more to brainstorming than just the obvious things. Brainstorming is a way of thinking up solutions, ideas or new ways to express something or solve a problem. It can be a difficult process for many people because they may not be able to find a solution because they may feel a fear of others opinions of their solution for solving the problem or simply because the problem may be just too difficult and there is no solution to solving the problem. In 1939, a team led by advertising executive Alex F. Osborn coined the term “brainstorm.”

In the late nineteen- forties, Alex Osborn was a partner in the advertising agency B.B.D.O., which is where he decided to write a book where he shared all of his creative secrets. At the time the advertising agency was much known as the most innovative firm on Madison Avenue. Born in 1988, Osborn spent much of his career in Buffalo, where he started out working in newspapers, there he teamed up with and another man by the name of Adman who he met volunteering for the United War Work Campaign. By the forties, he was one of the industry’s grand old men, ready to pass on the lessons that he had learned over the years. His book “Your Creative Power” was published in 1948.

Description

“Your Creative Power” was filled with trick and strategies to inspire other individuals on writing and how to put your ideas into words. Osborn’s most celebrated idea was the one discussed in Chapter 33, “H...

... middle of paper ...

... use of this theory, I don’t know if it will be used. Technology is taking over our youth by the day and education in the classrooms isn’t as engaging as it use to be. Teachers aren’t teaching fundamentals and techniques that the child can learn now to be able to apply to their future. I can only hope that this technique continues to be taught to our younger generation because it allows people to use all of their creativity and thought to the best of their ability, while keeping order of their thoughts at the same time. Brainstorming may not be used as much in the future as there are so many different programs and gadgets out there that allows a computer or some type of device to think and write for you. I think that’s why there are so many new college students that can’t write today because they don’t know how to apply their own thoughts and words on paper.