Alcohol In Australia Essay

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Adults can drink alcohol to enjoy themselves, to create a fun and enjoyable environment, and alcohol, when handled responsibly, it can have this positive effect. However, alcohol can have a myriad of negative effects when misused. From causing health issues to accidents and violence, alcohol has the capability to be highly dangerous. The Australian Government has made various efforts to reduce alcohol misuse. Two alcohol-related harm reduction strategies are public policy and laws, and regulating promotion of alcohol.

The implementation of public policy and laws to do with alcohol use is one harm reduction strategy that the government has tried. There are a huge amount of laws to do with alcohol consumption. In Australia, the legal drinking …show more content…

Alcohol is one of the most heavily promoted products in Australia, with a study done by the alcohol advertising board of Australia finding that $125 million are spent on alcohol advertising in a year. Celebrities and public figures readily promote alcohol brands, and sport teams do this the most. Team jerseys and merchandise are constantly covered with logos for alcohol companies such as XXXX and VB. In 2016, a study by Cancer Council Victoria and the University of Wollongong discovered that cricket viewers were exposed to more than 4600 incidents of alcohol promotion in just three one-day international cricket games. (Goodlass. R, 2017). Research by the Alcohol Advertising Board Australia found that exposure to alcohol advertising increases alcohol consumption, contribute to the normalisation of alcohol use and a harmful drinking culture, and encourages young people to drink (ADRB, 2018). There have been efforts by the government to regulate this promotion. Laws have been passed to make it illegal to make advertisers encourage the rapid use of alcohol, and advertise the sale price of liquor, but alcohol promotion still continues to occur and there are many advertising code violations by alcohol companies that sometimes even advertise in children’s television viewing times. (EUCAM,

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