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Alcohol Advertisements Exploit Younger Crowds
According to the 1998 National Household Survey on Drug Abuse (NHSDA), approximately 19 percent of teenagers 12 to 17 years old were reported to be engaged in alcohol abuse last year. As teenagers grow older, they tend to maintain a higher level of alcohol consumption. The survey reports that approximately 32 percent of young people aged 18 to 24 continue alcohol abuse. In fact, this is the most troubled age group having the highest rates of alcohol use, alcohol dependence, and need for treatment. In spite of restrictions, several millions of teenagers and adolescents are interested in drinking alcohol and are able to get alcohol. According to the Federal Trade Commissionís survey, alcohol advertising and promotions do not reach, and do not affect teenagers and adolescents. But I contend that younger crowds are reached by alcohol advertisers. Unfortunately, teenagers and adolescents see only the obvious side of alcohol ads--messages on how drinking alcohol may benefit them. At the same time, alcohol advertisers know that all these messages is nothing but drawing a veil over the exploitative nature of alcohol ads, and advertisers donít care how younger crowds may benefit from drinking, advertisers simply want their money.
Roland Barthes, a French philosopher and literary critic, calls advertisements the ìsignsî (47). The sign is a system of signification, which consists of two elements: the ìsignifierî--actual graphical representation that signifies a concept, and the ìsignifiedî--the concept, which is signified by the ìsignifierî (Barthes 115). The author says that, if the ìsignifierî is viewed apart from the concept it utters, the ìsignifierî has no meaning and is not...
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... putting warning messages about the possible negative consequences of alcohol use in their ads.
Works Cited:
Bacardi by Night. Advertisement. Jane Magazine. September 1999. 60-61
Barthes, Roland. Elements of Semiology. New York: Hill and Wang. 1968. 42.
Barthes, Roland. Mythologies. New York: Hill & Wang, 1998. 115.
Evans, Janet. Self-Regulation in the Alcohol Industry. US Federal Trade Commission. 13 Sept.1999. Online. 12 Nov.99
<http://wwwftc.gov/reports/alcohol/>.
Shalala, Donna. 1998 National Household Survey on Drug Abuse. US Substance Abuse and Mental Health Services Administration. 18 Aug. 1999. Online posting. 1 Dec. 99 <http://www.samhsa.gov/990818nr.htm>.
Stamborski, Al. ìFTC Asks that Alcohol Ads be Kept From Minors A-B Begins Campaign Against Drinking Abuse. St. Louis Post ñ Dispatch 10 Sept. 1999: C10.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Shalala, Donna E. U.S. Department of Health and Human Services. National Institute on Alcohol Abuse and Alcoholism. Alcohol Alert No.29. July 1995. 6 October 2004. .
In the Prologue of the tale, the Pardoner clearly admits that he preaches for nothing but for the greed of gain. His sermons revolve around the biblical idea that “the love of money is the root of all evil” (1 Timothy 6:10). Ironically, however, the Pardoner condemns the very same vice that he lives by, as he proclaims “avarice is the theme that I employ in all my sermons, to make the people free in giving pennies—especially to me”. Thus, covetousness is both the substance of his sermons as well as the mechanism upon which he thrives. He clearly states that repentance is not the central aim of his preaching, by mentioning “my mind is fixed on what I stand to win and not upon correcting sin”. Rather, his foremost intention is to acquire as many shillings as he can in exchange for his meaningless pardons. In this regard, one can argue that although the Pardoner is evil, he is not a dissembler. His psychology is clearly not guided by hypocrisy because he does not conceal his intentions under false pretences.
...rdon people from their sins. Then he tells a story about greed. Next the pardoner asks the audience for money for their sins. He is greedy because he wants their money. The pardoner in the is hypocritical because he tells a story about greed over money then tells people to give him money for their greed for money because he is greedy, and wants their money he could care less if they could afford it or not.
The Pardoner’s Prologue/Tale begins with a sort of introduction, hence the title “Prologue”. It is here that we learn of the reaction that the Host gives after hearing the Physician’s Tale previously. The Host seems to be so shocked at the death of the young Roman girl in the tale that he asks the Pardoner to tell the group a merrier, more farcical tale. After some time, the Pardoner is ready to present his tale, including both moral interjection and a merrier tone. The Pardoner begins by describing a group of young Flemish people who spend their time drinking and indulging themselves in all forms of excess. He continues to tell the tale, in which the people eventually end up drinking posioned wine and all die. As is, there are more details in the tale that we did not go over there are some key elements that help us to better understand the Pardoner upon hearing his tale. First of all, we know from The General Prologue that the Pardoner is just as bad or corrupt as others in his “profession”. However, after hearing his tale it is quite shocking about his frankness about his own hypocrisy. We know that he bluntly accuses himself of fraud, avarice, and gluttony all things that he preaches against throughout this tale. It is in lines, 432-433 that the Pardoner states, “But that is nat my principal entente;/ I preche nothyng but for coveitise.” It is here that we truly begin to learn that The Pardoner’s Tale is merely an example of a story that is often used by preachers to emphasize a moral point to their audience. That is why, this tale in particular helps to comprehend Chaucer’s own opinions, and how he used satire to display
...in as much as he can. At the end of the Pardoner's story, the greed of the characters gets them killed. From Pardoner's own mouth came his story. The Pardoner says yet again that the root of all evil is the love of money. After finishing the story, the Pardoner proceeds to try and sell his relics. The Pardoner does not understand the moral of his own story. Similar to the greed of his characters, the Pardoner is also greedy.
There has been an ongoing controversy in the United States on whether the drinking age should be lowered to eighteen like most of the world or if it should stay at twenty-one. Underage drinking has been a major controversial issue for years, yet why is it not under control? Teenagers are continuing to buy alcohol with fake identification cards, drink, get into bars, and drink illegally. As a teen I have proof that these things are going on not only in college but in high school as well. There are a lot of factors that come together to why the drinking age should be lowered to eighteen; the most obvious reason is too many people are drinking before they are twenty-one. Liquor stores, bars, and clubs all want to make money and if they can get away with selling to underage teens then they will. A study done by the Academic Search Premier agrees that, ?By now it is obvious that the law has not succeeded in preventing the under-21 group from drinking? (Michael Smith 1).
Caius Cassius and Marcus Brutus are senators of Rome, who deliberate over Caesar’s use of power he now holds in the Republic. They fear that Caesar may decide to become the monarch. Cassius, a popular general himself, is envious, while Brutus has a more balanced opinion of the political situation. Cassius and his friends visit Brutus at nightfall to coax him of their views, and they plan Caesar’s assassination. Brutus is anxious but will not divulge this to his wife, Portia.
Results from the 2010 national survey on drug use and health: summary of national findings. (2011). Retrieved from http://www.samhsa.gov/data/NSDUH/2k10NSDUH/2k10Results.htm
In the beginning of the Book Cassius uses anecdotes of Caesar’s weakness and faults, argumentum ad antiquatum, and ethos on Brutus to persuade him to join the conspiracy to kill Caesar, this works on Brutus and shows that anyone, even people as stoic as Brutus, can be persuaded by appealing to their motivations. Cassius, a very suspicious character thru ought the play tells Brutus to “be not jealous on me” (827), in the quote he tells Brutus to not be suspicious of him because he is just a friend who genuinely cares. Cassius does this to put himself on Brutus’ side and not seem like a distant person, this allows him to criticize Caesar and suggest that he is a bad influence on Rome which appeals to Brutus’ desire to keeping Rome safe. After setting himself up as a friend to Brutus, Cassius uses harsh anecdotes on the weakness of Caesar to show that he isn’t fit to rule Rome. Cassius recollects on a time when he and Caesar went swimming in the river Tiber and Caesar screamed “Help me, Cassius or I sink” (828) to de...
To begin, for just about every product on the market there is an advertisement made to accompany it. Commercials are a common form of media, which are used for soliciting both products and services. They can be humorous, emotional, have a catchy jingle or an aesthetic appeal, or pretty much anything that would make them memorable. On the surface this type of advertising is useful, however, there is a negative side to this medium as well.
For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, constructs the image and behaviors ideology in order to attract customers. ‘Semiology provides the analyst with a conceptual toolkit for approaching sign systems systematically in order to discover how they produce meaning’ (Bawer et al. all, 2000: 227). Advertising is one of the typical elements used for a convincing presentation of a product or service to the buyer or user. Advertising provides the link between products or services and people.
Childhood obesity is a serious problem among American children. Some doctors are even calling childhood obesity an epidemic because of the large percentage of children being diagnosed each year as either overweight or obese. “According to DASH sixteen to thirty-three percent of American children each year is being told they are obese.” (Childhood Obesity) There is only a small percentage, approximately one percent, of those children who are obese due to physical or health related issues; although, a condition that is this serious, like obesity, could have been prevented. With close monitoring and choosing a healthier lifestyle there would be no reason to have such a high obesity rate in the United States (Caryn). Unfortunately, for these children that are now considered to be obese, they could possibly be facing some serious health conditions, such as heart disease, diabetes, and some types of cancers. All of these diseases have been linked to obesity through research. These children never asked for this to happen to them; however, it has happened, and now they will either live their entire life being obese, or they will be forced to reverse what has already been done (Childhood Obesity).
In "The Pardoners Tale," all the characters seek out Death, and the Pardoner describes Death like a person, an evil person. During the fourteenth century death was commonplace. The plague was the biggest killer of all and nobody knew what caused it therefore it was considered a mysterious and evil occurrence. In this particular tale death is personified, and all the characters in the tale who seek him out either die or kill each other when they get close to him. The point Chaucer makes through the words of the Pardoner is that the evil traits like greed, avarice and corruption lead to death. Of course the Pardoner himself is a hypocrite and embodies all of these traits. In the end of the tale he tries to sell his relics to the people to make money which shows that he, as an official of the church, is just as evil and corrupt as the Summoner in "The Friar's Tale."
...the reader with examples of historical events, and a vivid prologue, which describes the penances, received for committing these sins. Overall, The Pardoners Tale is a miraculous story in which it underlines the main theme “greed is the root of all evil”, and sets the tone for all upcoming stories.