Alabama Football Advertisement Analysis

In the world of college sports, college football reigns supreme. Since college football is so popular, colleges always compete to have the most successful and recognizable football program, and successful schools can earn millions of dollars from ticket and merchandise sales. In this way, college football programs are run much like a business with many resources dedicated to marketing. Generally, the more popular teams are going to make more money and therefore can recruit more talented players, attract better coaches, and build nicer facilities. For the past decade, The University of Alabama has had more success than any other program in the country. Their advertising efforts are seen on television, in print, online, and in almost any

The advertisement does not feature much text, but the text and the text’s format is still important to the message of the ad. The main text reads, “THE PROCESS BEGINS HERE.” This statement has become the slogan of Alabama Football, and as any fast food commercial would include a slogan, an Alabama Football advertisement includes their slogan. The text is in all capital letters and ends with a period; this formatting choice brands these words as a strong statement, rather than just words. The script A below these words also shows a visual connection to the Alabama Football program. The text, “MARK INGRAM RB,” is also important. Many people know about Mark Ingram from hearing or reading his name, but would not recognize his face. The labeling of the player in the ad allows for a larger audience to fully understand all parts of the ad. “INGRAM,” is in larger text because that is the most easily recognizable part of his name, and many fans would recognize this name from the back of his jersey. Although there is not much written text in the ad, the text shown conveys an important aspect of the

This Alabama advertisement shows the intimidating nature of The Alabama Football team through various visual techniques. The ad also highlights the aspects of the Alabama Football Team that the largest amount of people will be able to understand and connect with. College football is much like any other business sector, and a school’s ability market their brand significantly affects their overall success. College football teams can have many positive effects on their respective schools, and proper marketing of these teams plays a major role in the success of the