Akamai Essay

593 Words2 Pages

For starters Akamai Technologies, Inc. is a company which provides a computing platform for global internet content and application delivery. Firms deliver their content like HTML, CSS, or deliver social media objects for example, audio and videos to Akamai servers all over the global. Growing rapidly delivering content to over 70 plus countries. In this case the NBA “uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs.” In other words, Akamai makes it easier for the NBA to stream games, videos, stats, and game summaries from previous and current games to over 20 countries. Overall, …show more content…

Their potential entrants will have a high barrier to entry which is difficult and expensive to start up. Their competitors could be, for example, a less prestigious basketball league, state leagues, and other professional sports leagues trying to take away their customers. As for substitute products, other professional sports would also fall under this category for example NHL or NFL. Another substitute product could be sloppy content uploaded onto social media like Facebook or YouTube, which would stir consumers away from the NBA main website. Whereas, their suppliers can be other companies that can also provide a computing platform on a global stand point. Next, their customers which have a high bargaining power. There are serval other options customers can choose from whether it is from the television, live games, and radio. The advantage NBA.com has is its additional content for instances, statistics and scores of other teams. It is helpful for the NBA to use Porter’s competitive forces model to determine how Akamai helps them in the global sport

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