Airasia Swot Analysis

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Missions is to be the best company to work for whereby employees are care for part of a large family and create a globally recognized ASEAN brand.In addition,to attain the lowest cost so that everyone can fly with Air Asia. Besides that, it is to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
Strategic plan :They are link in new market, principally organization has to revenue United Kingdom, Italy, Canada, Spain and United States. Next, Air Asia also emphases on other state including Europe and America to more easier achieve their missions.

Visions is to be the largest low cost airline in Asia and serving over 3 billion people who are currently with poor connectivity and high fares and
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The low cost operations, effective ,management level, and aggressive management .There are offers low-cost and affordable airfares and offers in-flight services that promote Malaysian hospitality and a huge variety of the local food.The Air Asia company also supply a simple proven business model that systematically delivers that lowest fares. Air Asia serves a canonical need of their passenger, getting from point 1 to point 2,its business models derives from Southwest Airlines, Ryanair and Easy Jet. Air Asia’s “No Frills” module means deduce the unnecessary offering such as air-flight meals,less room baggage allowance,and reduced seat pitch.Besides that,Air Asia get through to volume markets.By using the common fleet, Air Asia reduces the cost of training cabin crews and pilots as it is more easier to move them around and the floor plan and layout remains the equal.There have multiple skilled of the staffs means they are efficient and motivational workforce.Besides the common of social media advertising , Air Asia’s top management also take advantage and benefits on marketing activities through news by being very “media friendly” and free contribute and sharing the latest information and details on Air Asia as well as the airline manufacturer. Their partnership with other service providers such as hotels and hostels, car rental company, hospitals (medical tourism), Citibank (Air Asia Citibank card) has created a vary new image among traveling. Alliance with Galileo GDS (Global Distribution System) that be able travel agents over the world to check flight details and information for makes bookings have also chip in to their brand’s name.Air Asia is the lowest cost leader in Asia. With the utility of Air Asia Academy, Air Asia has successfully created a “lowcost airline mentality” among their workforce. The workforce is very flexible
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