Airasia Social Responsibility Case Study

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Corporate social responsibility (CSR) is a method of integration of corporate self-regulation into a business model. A CSR is a business commitment to contribute on the environment and stakeholders which includes employees, consumers, investors, communities and others. Besides, CSR support the organisations mission and guide them to what the company stands for. According to Philip Kotler and Nancy Lee (2005), a CSR is doing the most good for your company and your cause. This statement explains that voluntary commitment of a business must be demonstrated in order to be labelled as a socially responsible both monetary and nonmonetary factors. For AirAsia, since they begin operation in 2001, they made a promise that “Now everyone can fly”. AirAsia views that corporate responsibility is means being responsible to people who is not their guest but communities …show more content…

AirAsia has grown by the support from the communities of all levels under the concept of their tagline "Now everyone can fly”. Besides, they are branding themselves as fun and youthful organisation. So, in order to be part of the communities that supported them, they have involved into the sports sponsorship in a big way. However, the involvements of AirAsia in the regional level is not motivate by marketing purposes but are driven by the desire to promote a local sport heroes and to help make dreams come true for the youth of ASEAN as well as achieve a world class standards. Firstly, AirAsia has collaborated with Sepang International Circuit in the MotoGP World Championship to sponsor Muhammad Zulfahmi Khairuddin a Malaysian MotoGP rider. His success to cross the finish line seventh in front of home crowd at the Malaysian Grand Prix on 21-23 October 2011 was an extremely a big victory for a young teenager. Through the sponsorship, he can travel on AirAsia to all destinations where the tournaments will be taken

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