Air Travel In Airasia

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Recommended: AirAsia's market development

3- Awareness campaigns need to be performed, telling the mass that Firefly provides value travel, while keeping convenience. Once a product reputation of low fare airways has become included into the thoughts of customers, 65% of those travelers traveling on a LCC interviewed did not look at any other carrier when reserving their trip (O'Connell & Williams 2005).
4-AirAsia is suggested to offer more options of meals and beverages to be able to achieve the fulfillment of travelers.
5- AirAsia is suggested of giving extra baggage allocation to 25 Kg to the travelers.
6-AirAsia should consider joint venture with an upcoming opportunity, they should put more energy to set up a pan-Asian low price air travel with Virgin Blue, which is a low price service provider of Virgin Group providing in Australia and New Zealand largely. Virgin Blue has proposed it may increase services to south-east Asia. Thus, creating partnership with Virgin Blue can help AirAsia to develop more in Asia even further, and help Virgin Blue to improve services to south-east Asia.
7- Airasia should open more Asian...

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