Air Jordan 3 Research Paper

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The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new jump man logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III where also famous for the humorous ads depicting Spike Lee as Mars cartoon the character he played in his film 'She's Got to Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordan to feature the "NIKE AIR" logo on the back, but later replaced by the Jump man logo, with the words "AIR" underneath it, similar to the Air Jordan VI.

Worn at the 1988 Dunk Championship (which he won) and many other historical events in his early NBA basketball career were Michael Jordan's favorite shoes. Being one of the most famous shoes in the Air Jordan lineup. The Air Jordan 3 has prove to be the greatest sneaker of all time by poll takers. …show more content…

However when they were re-retro they sold out instantly. A pair of the Air Jordan III model can be sold for over 300 dollars on various sites, one in particular being eBay. The long awaited "Fire Red" Air Jordan III was released in March 2007. The original Air Jordan III had the "NIKE AIR" logo on the back. Nike replaced it with the jump man logo on recent Air Jordan models such as the "Black Cats" or the "Pure Moneys."

In 2007, Jordan brand collaborated with director Spike Lee to release a limited pair of Air Jordan 3's in a special color way to resemble the Do the Right Thing movie poster.

Two monotone color ways, one all in black and the other all white, nicked named the "Black Cats" and the "Pure Monkeys" respectively was also in 2007 re-retro versions of the Air Jordan

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