Agricultural Diversification

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It would seem that diversification is self-evident, being a term used to describe the process where a farm adopts one or more new income- generating activities or enterprises and runs these alongside existing agricultural activities. These enterprises may include hired buildings for storage, rented out accommodation or a farm shop. This might seem straightforward, until the results of different studies on the subject are compared, of which then it is apparent that different academics and researchers have interpreted the term in different ways, generating a multitude of, sometimes contradictory meanings (as observed by Ilbery (1991) and DEFRA (2008).
DEFRA broadly defined diversification as “the entrepreneurial used of farm resources for a non-agricultural purpose for commercial gain” (statistics.defra.gov.uk, 2014) however in the publication they go on to state that this definition is used for statistical purposes only. DEFRA also include activities such as tourism, sport, recreation, processing as those which fall under the definition of diversification.
Even though the production of organic or novel crops are still classified as agricultural activities however much they reveal a change in purpose and could be classed as an entrepreneurial activity. Activities, which do not utilise farm resources such as those providing off- farm employment or investment, are also discarded as diversification.
In 2002/2003, it was estimated that 56% of “full-time” farms in England had a diversified business according to the Farm Business Survey (FBS) (statistics.defra.gov.uk, 2014), although this figure excludes all contract work, both agricultural and non agricultural. A dissimilar figure was published by the June Census, which estimated that 1...

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.... 2013: p38). This has given the Farm Shop a market of consumers who do care about where their food comes from and how it is produced, which in turn has lead to the number of farm shops in the UK increasing over the last 30 years as proved by the meat trade daily news in comparison to Haines and Davies.
Consumers desire for Farm- Fresh healthy food has on the contrary given a boost to the farm shop, which was not exploited in many parts of the country in the 1980’s. (Haines, Davies. 1987: p226)
Consumers have the perception that SFSCs offer farmers increased returns. This is illustrated by work by Feagan and Morris (2009), which examined consumer motivations for shopping at a Farmers’ Market in Ontario, Canada, using a survey of 149 customers. They found that a total of 83% of the respondents agreed strongly about supporting local farmers. (Kneafsey, M. et al. 2013)

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