Aggressiveness Case Study

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3. Aggressiveness
Aggressiveness, as per Wisna (2015), is defined as the extent to which an organisation or its employees are competent and assertive in order to provide a viable competitive advantage to the business in the global as well as the local market. This characteristic of an organisational allows the business to understand the main competencies of the employees and the performance of the organisation so as to compete in the market. Schein (1999) asserted that when the employees of the organisation are competent and aggressive, they subsequently increase their efforts in order to meet the mail aim and goals of the company. This commitment and aggressive nature helps the organisation to attain or acquire a nominal position in the context of business market. …show more content…

The internal aggressiveness of the organisation refers to its competitive tendency of its employees, managers, staff and other internal business personnel which help the company to outperform and attain a viable position in the competitive market. On the other hand, the external aggressiveness is referred as the competitiveness of the overall organisation in the market as compared to its leading competitors. It has been identified by Bilsky and Jehn (2002) that the organisations with aggressive organisational culture face numerous difficulties in the competitive market as it allow the companies to acquire different strategies to outperform in the market by undertaking unique paths to trail on. Aggressive organisational culture also gives a rise to number of misunderstandings and misinterpretations. This is because the companies are more eager to take new and different steps to lead its competitors. In terms of internal aggressiveness, there is a significant possibility that employees may feel jealous and there is a chance of conflicts and disputes amongst the employees as well (Forrest,

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