Aeon Case Study

The product is an important decision for a company in the domestic or global market. High quality products can bring benefits to a company. Materials that been used must be of high quality to stimulate demand. This situation encourages the purchase of goods by consumers.

Product covers all aspects of an activity or things that can increase product sales. The resulting product must meet the requirements of users. Effective marketing can help maximize profits. Marketing is the process of planning and execution of all activities in the distribution of products from producers to consumers. Aeon is one of the largest companies in Japan, which sells more than 6000 products from TOPVALU, one of the largest private label in Japan. The category of aeon’s

The labeling of food allergic will make it is easier for customers to make a choice when purchasing the goods.

Aeon will also produce halal food product in Indonesia. This is because halal food currently has many demand and the products will increase the sales and profit as well. Indonesia is known as the country with the highest Islamic religious. Base on year 2002 statistics, it shows 88% are Islam believer in Indonesia.

2) Price

The price of a product brought some interpretation by the user. Low price is considered as poor quality. High price is difficult for the market because customers prefer to choose products at the low price. The price can determine the gain or loss of a business. Marketers must be clever in the pricing of a product.

Aeon offered greater convenience and low prices through low-cost operations. Aeon discount store business rises to the challenge of improving the quality, price and lineup of everyday essentials and achieving low-cost operators to provide customers with genuinely low prices and high level convenience. All TOPVALU products are guaranteed to customers will receive the best

It is important to ensure that the products are always well received in the market. Effective promotion can ensure customers to try and keep the interest of users of products produced or regular users on being satisfied with the quality of the product. The success of promotion can be judge from the quantity of sales.

The promotion that Aeon do are Aeon sales promotion like save more on Thursday, Aeon back to school shopping buying guide, home lifestyle great saving, enjoy 10% discount, jom shop at Aeon and get cash voucher. This is exclusive for Aeon members. Made the advertising though media social, web site, catalog, word of mouth and other. In global market, they change their language and packaging products to encourage customer to buy the product. Aeon also use television commercial and social media marketing like Facebook, YouTube, Instagram, e-mail, website and other medium.

The promotion that Aeon used is provides samples to customers for taste. Apart from that, other way for Aeon’s introduce the products is by giving free to the customer. Whenever customers purchase Aeon product, they will get free. This is to give consumers the opportunity to taste new products. This situation can create word of mouth from customers to other customers. so as to increase its purchases or