Advertising in the Media
It is impossible nowadays to not face one form or the other in our
daily lives, whether it is through the television one through fliers
coming through our door. It is obvious that had advertising been
proved to not work, companies wouldn't spend thousands of pounds worth
on them. It is logic unless advertising had some effect- it wouldn't
be use. In the past the main industries in Great Britain included car
making and steel works. Today, in large capitalist countries this has
been replaced by advertising and other related electronic media.
I will now make a semiotic study on 3 different advertisements based
on layout and the way an ad is presented.
The first ad is advertising a facial beauty product. The advertisement
comes from a magazine targeting middle aged middle class women. It
features a perfectly made-up doll's face. The features are that of a
typical stereotype of a 'dumb blonde' or a 'dolly bird'. The picture
is a paradox because although it is recognized as a doll's face,
across the neck are the engraved the words 'we are not dolls'. The ad
is a parody since its logo is 'Intelligence in beauty' whereas as a
rule the picture portrayed is that of a stereotypically 'stupid'
blonde.
Although the main focus of the first ad is the picture , there is also
a side picture of the products being sold They are placed in such a
way that they don't drag the attention away from the picture yet in a
way demand some attention. The wording on the product is moderately
big and the phrase 'age resisting' stands out to inform the viewer
that the product is for older or generally older looking females. Of
course given to the world of advertising, the use of the phrase 'age
resisting sets up anxiety in women, who the advertisers hope, will
want to go out and buy this product.
The shades and coloring on the Ad is generally of light, pastel colors
which match apart from the striking color of the lips.
Back when the times were different the old ad would have been flawless, but all and all the newer ad is a much better choice. The newer ad had a perfect focal point that caught the viewer’s eye. The plot of the newer ad had superior details that made the ad better than the old one. The general feeling and mood is also an abundant aspect of the newer advertisement. Selection of elements is another aspect that the newer ad has better than the old advertisement. The new advertisement is systematized better than the old advertisement. The audience is the aspect that makes the new advertisement enhanced than the old advertisement. Although the old advertisement has many great aspects, the newer advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
Surken (2001) goes into detail about this by saying “the image's time frame and placement within an advertisement offers other clues” (p. 26). The placements of signs are important in interpretation of an ad. In this specific case, the table is up in the foreground and the Lunchables lunch box is positioned front and centered on it. Coming out of the Lunchables box in front of the child is all of the paint, food, and animals. Of the goodies coming out, the cheese, crackers, turkey, and gummy worms are more central. This is because these are the items that are found inside of a Lunchables lunch and the advertiser strategically placed them where the eye would catch them first. The paint and paintbrushes are behind the cheese, crackers, and turkey, and they are splattering everywhere, grabbing the attention of the child in the ad. If the paint were in front of the cheese, crackers, and turkey, it would be harder to see the items inside of the box. The meaning of the ad would remain the same but it would be harder to see the food the Lunchables is advertising. The child is behind the Lunchables so the viewer can see the kids expressive face. He is sitting in a chair behind the table and in front of the water fountain, if he were to be moved the meaning of the ad would change. In the case that the child is placed in front of
First ad is related to a woman who has given a birth to a baby recently, lying on her bed in the hospital (hospital room's decor is very attractive, so we understand that it is a very expensive hospital) and holding her baby. Then her husband comes in with a smiling, he prouds because now, he is a father. He gives his wife a beautiful
I have chosen two advertisements that look different, but are selling the same products. The brands have different perspectives and different audiences. One is a Durango boot advertisement and the other is an advertisement for Ariat’s line. The Durango ad is a picture of two people, a man and a woman, on red rocks like the ones in Arizona and New Mexico. The male figure is in a bent knee, crouched position, wearing sunglasses, a cowboy hat, a brown leather vest, a white tank top and blue jeans with brown boots. The female figure is laying in front of the male figure,
Media and advertising play a very important role in today’s society. Therefore as humans it can affect our thoughts, decisions, and actions. Society gains these negative perceptions from media, unfortunately not from personal relationships. African American males are portrayed in a negative manner in media, such as that all African American males are troublesome, inadequate fathers, womanizers, and are uneducated.
Both of the adverts have main points that they want you to focus on as
The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It stimulates consumption and increases energy consumption. economic activity models, life-styles and value orientation. Consumers confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.