Advertising Strategies

500 Words2 Pages
Advertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of “glamorous” products, like perfumes and clothing, and “nonglamorous” products, such as antacids and cleansers. In order for the advertisement to work effectively the product must be directed at the correct audience. Therefore, each of these products had patterns as to the type of product being sold and the attractiveness of the people used in the ad of the product. One advertisement was for Calvin Klein’s One, a scent for men and women. This advertisement contained many attractive males and females. The males were naked and their genitals were covered by a bottle of One. They had perfectly chiseled bodies that glistened in the light. Each was posing as ...
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