Photographers use techniques from the cinema/cinematic, to create the desire of viewers/Buyer/Consumers. The cinematic techniques made it possible the way people lived and the... ... middle of paper ... ...r became more creative person in the fashion shoot, after the designer. The overall photograph would sell your garment to the best ability that the photographer could achieve. It was not just about being a beautiful model in the photograph, there had to be other ways of making the photograph appealing than the simple lacklustre way of being beautiful. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty.
Self Esteem places the young female in the midst of... ... middle of paper ... ...emales tend to desire. Self Esteem uses a deeper level of thinking to portray beauty. Secret Deodorant tends to advertise angelic beauty, whereas companies such as Ralph Lauren advertise natural beauty. Although both articles use big celebrities to attract their readers, they tend to differ in who is attracted and why they are attracted to the article. Whatever the approach may be, Teen People Magazine accurately appeals to all types of people who desire a good style sense, information on their favorite celebrities, and overall beauty.
Many women in their twenties are The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through their magazine. The biggest factor which helps to leave a good impression on the potential customers are the models and the color scheme. Some of the target audience may not know that the Merona brand exists, so Target is seeking consumer awareness. Target is enticing customers by showing cute, trendy clothes along with advertising the price next to the model. Consumers may realize that they don’t have to pay a high price for something appealing, but local, generic brands may suit them just fine.
The shiny silky looking hair does not reflect on having irresistible naturally hair, but is being convinced that beauty will enhance their own sexual appearance. With that said, the stereotypical representation of beauty on woman in our society is when they can make themselves look like a sex object. These women are expected to change themselves into looking more attractive in order to represent being beautiful.
Perfume holds the power that women are what they wear. Perfume is a part of a woman’s outfit, without it how are you supposed to be noticed? By your clothes would be the answer for any average person, but for me I picture when you walk past someone the first thing to be noticed is your scent they will compliment you with “You smell good” not “I like your outfit.” Sex sells, but perfume sells more. No matter who the person is you could be well-dressed, but if you don’t smell decent no cares about the outfit you are wearing. I chose a magazine ad about a product I use, Jimmy Choo perfume.
Every where a person looks there seems to be some type of advertising based on sex. The illusion of making one feel they want, need, or cant live without something so pleasing makes a person want the product even more. This is a concept that can be explained by the idea of sexology which states, “Sexuality is not a superficial or minor part of being human; it is basic to who we are” (Seidman 4). This idea is one of the public weaknesses that the major corporations can manipulate during advertising leaving a person to wonder why and if the idea of sex really sells. The issue is women are the only ones who seem to be sexual in advertising further creating concerns focused around the idea that sex isn’t the only thing being sold.
Sex sells a common phrase which turns out to be very truthful and also the title of Rodger Streitmatter's book, Sex Sells! The Medias Journey from Repression to Obsession. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability which is their main purpose of advertising. In other words the main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers.
Introduction I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
The advertisements people watch today showcase women as being sex symbols in order to sell the products being advertised. When other women are exposed to this they contemplate they have to have the same assets as the women in the advertisement. Some people consider beautiful females in ads as being beneficial to other females by giving them more confidence instead of taking it away. Ads attempt to obtain more buyers by degrading other women into thinking if they buy this product they can look like the females on television. The ideal image of a woman was a rounder figure compared to the slim body people want women to have today.