Teens are influenced by advertising every single day.
We are influenced with commercials on TV, radio, and even stores.
The products around us are making a big influence on the teens.
For instance all the ads on our phones, games, music, and video games.
Teenagers are the top consumer demographic in America.
Advertising says they geared to teens changes the way they socialize with another. It’s like advertising can ruin our brains.
Some teens can’t even distinguish between what they really like and what advertiser told them they should like.
Common sense media improves the life of teens.
While this is good for advertisers, some psychologists are concerned about marketing to this media-savvy audience, suggesting the negatives may have long-lasting repercussions.
Despite tighter rules restricting cigarette advertising, tobacco companies allegedly still target teens, especially teen girls, influencing their desire to smoke. Teens process approximately 3,000 advertising messages every day, most of them discreet and a good portion of them related to junk food and beverage consumption. ...
Fox, RichardJ.;Krugman, Dean M.; Fletcher, James E.;Fischer, Paul M., “Adolescents’ attention to beer and cigarette print ads and associated product warnings.” Journal of Advertising, 9/22/98. vol. 27. p. 57. Online. Electric Library.
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
We may think of sex as a passionate way of showing one’s life-long partner one’s love, or as a means of satisfying oneself, but in the recent years we have grown accustomed to the idea of casual sex becoming the norm. As a result, the once scandalous sexualized ads of the early and mid-1900s have become so common that Kilbourne claims that these ads contribute to our current rape culture and to the objectification of women and children.
N. p. n.p., n.d. 519-26. Print. The. (2) “Youth Oriented Advertising.” Issues & Controversies On file: n. pag. Issues & Controversies -.
Wascher, Robert A. "Smoking Advertisements Influence Teen Smoking." How Does Advertising Impact Teen Behavior? 2012. Opposing Viewpoints in Context. Web. 3 Dec. 2013.
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
One of the Huggies Diapers commercials recently seen on national television uses an unusual approach to convince the target market that Huggies are superior to all other diapers; these diapers are cutting-edge for their fashion and capacity to establish social dominance. The commercial implies in forty-three seconds that these diapers create exclusive and amazing living conditions for those fortunate children who wear them, particularly if the wearer is a male, white toddler. The marketing scheme utilizes the concepts of wealth and privilege as the requisites for determining not only diaper effectiveness but also present and perhaps future recognition, authority, social status, and success. The commercial suggests that children who wear these couture diapers are living in the lap of luxury: well-groomed and fashionably dressed, out on the town, acknowledged, capable, and secure, confident even with excrement in their pants. The absurd objective that these diapers claim to achieve does not offer credible evidence to diaper buyers to purchase these diapers for the purpose that diapers are intended.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed to by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture, which makes teenagers most pervasive to wanting to fit in.
The Shape of America As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced more by advertisers now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product.