Advertising: Lansdowne Resor's Impact On Advertising

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Advertising has become increasingly popular with television shows like Mad Men that have allowed audiences to gain a new insight into the growing art form during the 1960s. It helps that the show has featured strong female characters like Peggy and Joan. These strong females have had to work their way up the ladder in the advertising world during a time of change. However, these women have key character faults that seem almost improbable and lead viewers to believe that women have only been able to climb the advertising ladder through sex and deception. Furthermore, the notion women may only be able to achieve an executive role through less than desirable tactics have been reinforced within the storyline. However, this is not exactly the…show more content…
The lack of a connection between each of these areas makes it difficult to understand how Lansdowne Resor produced innovative advertisements or her ability to put forward a political agenda by focusing on advertising to women. There is a connection to be drawn between Lansdowne Resor’s philosophies of the role of women and the opportunities that were presented to her through her instrumental roles as Vice President and wife of the President of J. Walter Thompson Company. Furthermore, it is important to note her advancements in advertising tactics that were coupled with the innovative advertisements she…show more content…
Lansdowne Resor hailed as “one of the most outstanding women in American life” in J. Walter Thompson Company’s 1964 press release still struggles for the recognition for her work in advertising. The question remains: if Lansdowne Resor was so influential to the history of advertising, why she is not mentioned in more textbooks or books on the greats of advertising. Many people are able to name notable advertising greats including David Ogilvy, William Bernbach, and Leo Burnett. The gap in the history of advertising and its influential women provide the basis for the importance of research to explain the importance of Lansdowne Resor in advertising history. Lansdowne Resor changed the way advertising is crafted in order to provide a more tailored message to targeted female publics, and in doing, so she created techniques in advertising that are still in use today. Unfortunately, with most of the advertising history being written from the male perspective, it is hard to tell Lansdowne Resor’s story without mentioning her husband and former President of J. Walter Thompson Company, Stanley Burnett Resor. Arguably, Resor became increasingly instrumental to Lansdowne Resor’s life and career. Helen Lansdowne Resor’s tenacity and abilities allowed her to excel in the field of advertising and to help solidify
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