Advertising and promotion:
Egypt ranks very high among developing countries, with 324 radios per 1,000 people, 122 television sets per 1,000, and 40 newspapers per 1,000. However, high costs of broadcast media advertising present a major obstacle, even when regulations prohibiting advertising for pharmaceuticals are waived. Some broadcast contraceptive advertising did appear for government and NGO services, but not commercial services. Pharmacies depend instead on outdoor signs, reaching limited audiences. Competition contraceptive alternatives are very limited. Female sterilization is unavailable except for specific medical conditions. Other women use pills or injectables.
Government participation at the market place:
Prices of all registered pharmaceuticals are controlled by the government. The price of any given contraceptive brand is usually the same, whether it is offered in the public, or commercial sector.
Condoms are the most used form of contraception in Egypt for un married couples. It is almost impossible to calculate the social marketing effect of condoms because of the above reason. Egypt there is one pharmacy for every 4,000 people meaning that the probability of accessing a condom is difficult.
5.Preliminary Marketing Plan:
1 ) The Marketing Plan :
A ) Marketing Objectives :
Targeted Market :
We are segmenting the market following the Mass Customization because condom is a contraceptive product used by 20 to 40 years old males. Durex condoms are providing a full product line to satisfy different needs and tastes.eg (love for young people, avanti for the people who has allergic to latex material)
2-3.Expected sales:
We are expecting to sell our product to males of an age range 20 to 40 years so we target less than half of the population in Egypt, in this case by informing the people about the advantages of using Durex.
We are planning to be leader of Egyptian market and maximize our income in the long-term period.
4.Market penetration and coverage:
We are using indirect exporting strategy for our business to Egypt.
Using the indirect exporting strategy is a common approach for mature international company such as Durex.
Knowing that we will beneficiate of the support of the Egyptian Ministry of Health represent a great advantage to succeeded in our market penetration.
We will ensure a wide spread coverage thanks to our local distributor.
B) Product adaptation or modification:
Our product is formed by three elements:
1-The core product or condom, which doesn't need and cannot to be adapted or modified
This because as a medical product which should prevent sexual transmissible diseases and as a contraceptive it's elaboration and production must follow specific steps use only some materials; and under go strict controls and international standards.
Executive Summary- Allround is the leading medical product for cold in the OTC market. It is the most frequent purchase with a high conversation ratio, though the retention ratio has been decreasing, along with market share. Some competitors have introduced new products, and Allround is slowly waning having reached maturity. Therefore, the OCM Marketing team has developed a long term Marketing mix strategy until 10th period.
...ll help the company in selling generic drugs and provide affordable medications to its customer base.
the safety of oral contraceptives has been touted and well established, why then is it not sold over
3. Main Point C: and then finally, talk about its effectiveness and who can consider the use of this type of emergency contraception as an alternative.
Ballaro, Beverly, and Ann Griswold. “Condom Distribution: An Overview.” Points of View: Condom Distribution (2013): 1. Points of View Reference Center. Web. 23 Oct. 2013.
Insurance companies also use usual customary and reasonable when determining the classification of certain medicines and their allotted copay. This is why you might pay a higher copay for some medications than others, such as a name brand vs. generic drug. If you’re using an out-of-network pharmacy, or out of state, you might be required to pay more too because the fees are based on where the services take place and what the policy covers is based on where you
Due to the various options of distribution channels their prices vary. Consumers take that into consideration when purchasing their products.
Many of these drugs are invented not by the companies that currently sell them but by someone else. Then these companies act like big fish swallowing little fish. These larger companies either purchase many of the smaller firms outright or license promising drugs from them. These larger drug firms rarely perform research on medication other than adding slight variations to those already in their possession. These drugs with slight variations are then used to acquire new patents and maintain monopoly status over their specific markets. This means that many companies are increasing prices for their research that is used to develop these slightly-varied drugs. In essence, we are paying extra so that these companies can maintain their
Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional campaign is in effect, the advertising campaign needs to be followed up with placing ads in all leading newspapers in the United Kingdom. This needs to have important information as to the use of anti-aging products in the newspapers and the online issues of the newspapers. The advertising promotion would be better off if they did not connect the anti-aging products with anti-wrinkle products. The anti-wrinkle ad needs to highlight their ingredients that help, stop and/or reduce the process in wrinkles. Once again this statement needs to be back up with proof from scientist in this field. It does not hurt to include quotations and findings from the scientists that researched the product, on how the ingredients work with your natural chemistry. There are many scientific laboratories that should be used to perform these studies and allow the researchers to produce the proof that is needed in the promotion of the product. As for the United Kingdom they seem to have plenty of available bases for co...
The positive effects of the condom dispensers far outweighs any inconvenience caused by them. The convenience of condoms located around the facility is critical for any in the moment activities. Any students
You do not need to follow the steps of others, be bold and make your own story, similarly you can make Clinique’s three simple steps your own. The extent to which the advertisement accomplish its purpose geared towards women remains to be seen. Whether putting your face forward or taking some risks in your daily lives, the ad urges us to try something
In the business of drug production over the years, there have been astronomical gains in the technology of pharmaceutical drugs. More and more drugs are being made for diseases and viruses each day, and there are many more drugs still undergoing research and testing. These "miracle" drugs are expensive, however, and many Americans cannot afford these prices.
Analyses of the Urban Institute’s National Survey of Adolescent Males (NSAM) show that although most sexually experienced teenage males have used condoms at least once, many do not use them consistently. Only 35 percent reported using a condom every time they had sex in the past year. But teenage males use condoms more than older men, and between 1979 and 1988 reported condom use among male teenagers doubled. These patterns indicate that teenagers are a promising target population for condom promotion efforts since they appear more ready than older men to change their behaviors.
...s effected by the three parameters, so in this case the health motivation is very high. Therefore, teens are very like to change to use condoms to prevent pregnancy.
In Egypt a qualitative study was conducted using FGD in two peri-urban locations on knowledge, attitudes and practices. It was understood that Egyptian women generally has a ‘’resting period’’ of 2-3 years between pregnancies for the mother to recuperate from pregnancy ,labour and lactation.The decision of spacing the next birth is influenced by the health of the mother and child and also the family’s financial