Advertisement or Brainwash?

analytical Essay
1042 words
1042 words

The use of technology and advertisement has been a great innovative advance in how the market place operates and how it reaches a desired audience of consumers. According to a study done by Digital Strategy Consulting, it has been proven that 80% of people who have ever viewed an advertisement have at least looked into greater detail about the product. The purpose of advertisement is to promote a product or public notice to make consumers aware of whatever they might be advertising. One of the most popular forms of advertising is government advertising. The question is raised of how is the government and advertisement so successful? Now put together those two very powerful forms of persuasion and it is practically impossible to overcome. Advertisers are aware of what sets our brain off, our subconscious mind, they are able to manipulate and have control over what we take in based off of the advertisement. Humans have no way of knowing what she/he is really looking at, these advertisements that people are constantly bombarded with are controlling their minds without them even knowing. Although advertisement can be used to make a public notice aware to people it is critical that people are aware of subliminal advertisement by not only the produce but the government as well and how because of this, could possibly lead to the government having total control over our minds.
People have always been surrounded by advertisements from sunrise to sunset, in his article “Subliminal Advertising and Modern Day Brainwashing” Dr. Lechnar discusses the way that the human mind takes in and transfers advertisements with subliminal messaging.

The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising wh...

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... parents whom have already been bombarded with ads and now the child will manipulate the parent into buying him/her the product that they saw where? On an advertisement that now also controls children. Advertisement affects the way that children view the things surrounding them, they are so vulnerable to believe almost anything they watch. By the advertisements being so convincing and the young minds so vulnerable, it begins to affect their self-image. “Increasingly, advertisers are seeking to find new and creative ways of targeting young consumers via the Internet, in schools, and even in bathroom stalls. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.” ()

In this essay, the author

  • Explains that technology and advertising have been an innovative advance in how the market place operates and how it reaches a desired audience of consumers.
  • Explains the use of repetition, sounds, and color effects in subliminal advertising.
  • Explains how advertising affects children's brains and their self-image. advertisers are seeking creative ways of targeting young consumers via the internet, in schools, and even in bathroom stalls.
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