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“Advertising’s 15 Basic Appeals”—Jib Fowles
“Advertising’s 15 Basic Appeals”—Jib Fowles
John fowles 15 basic appeals of advertising
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Advertisements are brought up to express emotional, subrational appeals and to attract our attentions, only a few of which actually attract our attention. According to Fowles, he believes that “unfulfilled urges and motives swirling in the bottom half of [our] minds.” Fowles suggest consumers to pay attention to the fifteen appeals in order to evade thinking differently. There are many agencies and big corporations who do not believe in normal advertisements. Instead, to really get the consumers attention, the idea needs to be big and stick out, something that can make people laugh or cry, talk about it the next day or make them look twice to what they’re going to be amazed by. Covergirl seems to be that type of corporation, where they ask …show more content…
Covergirl uses different colors every season, trying to get the consumers interested. The need for autonomy shows that you can do your own make up yourself, making you feel aesthetic. Having Katy Perry as a model, it can be said, shows that the mascara really works on her so it should also work on the consumer. This leads to the consumer needing for curiosity, where the advertisement tries to get the advertisement to believe that if they don’t try the product, then how would they know if the product works on them or not. Nowhere in the advertisement does it say this directly, but it is implied by how Katy Perry looks of how flawless she …show more content…
However, Covergirl tries to make viewers feel the need for sex, where we try to look pretty and sexy, trying to impress someone. By wearing their mascara, it leaves us with the need to escape from where we are now, trying to escape the hardships we are facing. This also leads to the need to feel safe because make up boosts up your confidence and makes you look prettier, preventing you from getting bullied by others. Their advertisement on television shows Katy Perry supersized, where all the people in the city were amazed and scared of
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Just like this campaign for safe cosmetics its purpose has been to aware women, parents, workers and everyone who is affected by this problem of what big corporations are putting in the products we think are non-harmful. The title itself Chemicals in Beauty Products: The Story of Cosmetics is automatically supposed to draw women’s attention because of the words “chemicals” and “cosmetics”. Since this film was originally put on The Story of Stuff, a website for a variety of campaigns, we can assume this film was made for people who care and want to change the world to make it healthier. In addition, it also targets women who are interested in what they are putting on their bodies. Interesting enough, this video was released the same time the Safe Cosmetics Act of 2010 was introduced for the purpose of pursuing women, workers, and everyone affected by this chemical problem, to push congress even more to enforce this cosmetic act to be passed. The underlying purpose the producers of the film wanted from its viewers was to have them help get congress to ban all corporations from using hazardous chemicals in beauty products. Some strategies used to help their goal was to use logos and pathos to help evoke its audience to ultimately help put a stop to this problem once and for
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
The idea Covergirls mascara is used by celebrities to get consumers attention and motivates them to use the same products as their favorite actress. Queen Latifahs flawless appearance and natural beauty make the advertisement convincing. The focus of the image of her is highlighting the effects Covergirls product has on her. Her emotions reveal she is very satisfied with Covergirl mascara and her smile makes Queen Latifah look as she is happy with her appearance, as a Covergirl aims to make consumers feel when wearing their products. Covergirl popular celebrities such as Queen Latifah to promote their products so the audience will want to use the same makeup as celebrities they admire. This advertisement gives you the attention of the models and the actress Queen Latifah which is someone that you want people to look up to
As I was watching TV the other day, a Cover Girl commercial appeared on my screen, and it was
After watching Ariana Grande’s makeup tutorial in October of 2012, a 15 year old me had established a new standard of beauty. I wanted what that girl had: her clear skin, pink cheeks, long lashes, and, most of all, her eye-catching fuchsia lips. I memorized the name: “Maybelline Super Stay 14 Hour Lipstick” in “Fuchsia Forever.” My mother, sister, and I then went over to the nearest Target in search of this lip color I so desperately required. The large cosmetics section at Target was like stepping inside of a light bulb. The shelves were so brightly lit, it was as if the store needed me to be able to read every brand name from just the corner of my eye. I quickly found the exact lipstick I wanted, which was the exact lipstick some pretty stranger had indirectly persuaded me to purchase. In that moment, looking down at the sleek, gleaming plastic tube, I felt that this one simple object was I needed. Something that looked good and made me feel good. It was not until later that I had thought about the consequences of this new standard of beauty.
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Mascara is a brown, or black paste that is applies to the eyelashes to make them appear longer, thicker, and more voluminous. Mascaras are made for many different purposes. Some are made specifically to make your lashes longer, while other are made to make them thicker, or fuller. Mascara tubes come with a brush inside of it, that is dipped into the mascara formula and then applied to your eyelashes. All mascaras are a thicker liquid formula. Some mascaras even come with fibers to apply before the actual mascara that help to lengthen the appearance of your eyelashes. Another addition to the eyelash section is false lashes. People will buy fake eyelashes, trim, and glue them onto their real ones for a fuller and more flawless look. Eyelash glue is made and a thin layer is applied on the lash line of the false lash and stuck onto the real one. Almost all fake eyelashes come in black, but their thickness and length can differ. I almost never use fake eyelashes on a daily basis, but most professional makeup artists
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
The visual images on the ad directed me towards the target audience. The woman who is featured in the ad, P!nk, is a punk rock star who is loud, fun, and crazy. With the product being labeled “Flamed Out Mascara,” I think CoverGirl couldn’t
Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
From 2010 to present, the makeup looks have become more natural yet glamorous. Red lips, smokey eyes, bright eyeshadows, and tans or pale skin, it is all popular today. Makeup today is heavily influenced by social media. Past trends have once again became popular, like contouring and highlighting. The Kardashians are popular influences for makeup today, especially Kylie Jenner. She has been the main influences for the trending makeup looks in today's society. Today liquid lipsticks, eyeshadow palettes, highlighters, false eyelashes, and contouring palettes are what many use to achieve the look they want
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you