Introduction
Advertisement is a general media which is usually used by many companies to promote their products. It is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
• Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.
• By advertising, the product of such companies can be well known.
• It can help in attracting huge number of potential customers to popularize their global market.
• Example, Samsung, Panasonic, Toyota and so on.
• However, it is not easy for them to penetrate their products into the market.
• Toyota Motor Corporation, which is a Japanese automotive manufacturer headquartered in Japan, is also trying to global their automobile.
• By November 2013, it was the largest listed company in Japan by market capitalization.
Thesis statement:
Thus, it can be shown that Toyota has used some effective ways to advertise their products in order to be awarded in global due to the existing competitors.
Contents
Topic sentence 1:
To retain the competitive edge and marketing advantage in today’s business environment, Toyota should incorporate the website presence through internet. (Bruce C.,2006)
Supporting sentence:
• Internet has become a major and effective medium for advertising Toyota automobile.
• It gives a wider geographical reach as it gives their campaigns global coverage which helps them to reach more customers. It helps them to achieve superior results via the online advertising strategy. (Silvia, 2013)
• For a potential customer to visit their website Toyota must have its own website ...
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...as a greater impact nowadays.
Conclusion
Advertising is such a best way to promote a product and it is usually used by many companies which is not only Toyota. The three effective ways to advertise chose by Toyota are presence of website which is internet, printed media which is magazine and newspaper, billboard. Based on its Toyota Company vehicle registration data, Toyota claims to be No.1 auto brand among Hispanics, African-Americans and Asian-Americans. Advertising has brought a lot of benefits to Toyota Company and it also lets Toyota become a large and popular company in global market. Advertising can let more people know about the product and can earn profit through advertise. Other than that, it also helps a lot in our global market and it will become more progressive and prosperous through advertising. Thus, advertising is really important in our lives.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
Toyota Motor Corporation operates globally with the automobile industry, which includes 522 worldwide subsidiaries (Toyota, 2010) (Sagepub, n.d.). Toyota's mission is aligned with the needs of their stakeholders to a degree. Toyota's mission is in line with long-standing philosophies; they have designed their mission to supersede short-range decisions. Toyota's philosophical principle is to "work, grow, and align" the enterprise in the direction of a universal rationale, which the Toyota Motor Corporation states is "bigger than making money" (Toyota, 2010).
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
Toyota- focused differentiation, medium pricing, breadth of product line is low. Company is known for quality products, and nice styling.
In this project, authors will focus on one of the main components of marketing, which is advertising. According to dictionary: “Advertising is the act or practice of calling public attention to one’s product, service, need, etc., especially
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
In addition, effective advertising can keep a consumer’s mind fresh about the image of a brand, which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as salesperson does not need to inform people about the product features as it has already advertised.... ... middle of paper ... ...
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Toyota has adopted an expansion strategy aimed at increasing the company’s market share through sustainable growth. This will be done based on the delivery of high quality, and safe cars, at an affordable price. As the company seeks to expand to new markets, focus will be on maintaining an organizational culture that allows optimum efficiency in the ever dynamic global market.