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As one of the rapidly developing industries, marketing brings huge influences to people’ life. People’s everyday life is filled with advertisements. When people watch a TV show, they can see advertisements in the middle of the show; when they search something online, they can see advertisements on the web pages; when you walk on streets, you can see billboards and posters on the walls of many buildings. Although advertisements aim to provide people with the information of latest products and help them purchase goods. However, the advertisements today impact people in a further way: they invade consumers’ privacy, intervene consumers’ lives, and mislead consumers in purchasing products. Since advertisements bring inconvenience to people and take away their trust, advertisements cast negative effect on people.

Since the advertisements become more and more personalized, they collect more and more consumers’ private information. As Kanner states in The Piracy of Privacy, people’s everyday activity is monitored. People’s location is tracked by the GPS on their smart phone when they use it to find their way to the destination. People‘s online activity history is gathered by the browsers and searching engines they use. People’s basic information such as age, race, and gender is even recorded by the tine camera behind the billboard which they pass by. Basically, customers’ privacy is invaded. Although someone may argue that it is we who agree to release our information to the service providers before we enjoy the service, we do not allow them to release our information. According to Kirsten Martin, it would be find as long as these information stay in the websites. However, our information is released to thousands of advertisers for ...

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...to buy these things even though they do not need them. It follows, then, people will trust advertisement less because it does a bad job in helping them choose the right thing.

Advertisements are supposed to exhibit interesting and useful products to consumers and help them purchase the things they want. However, today’s advertisements break this rule. By invading consumers’ privacy, intervening their lives, and mislead them to buy products they do not need, their the advertisements not only gradually take away consumers’ trust on them, but also bring inconvenience to consumers. It follows, then, the advertisers should establish a trustful and comfortable connection with consumers. After consumers refind that advertisements are trustful, meaningful, and helpful, they will enjoy watching the advertisements and purchasing the products, thereby, boosting the marketing.