Patently, the main culprit of this phenomenon is the omnipresent weight loss advertisements. The slimming companies use advertising as a tool to inculcate the concept that being thin is equal to beauty into people’ minds. The repetitive weight loss advertisements seem to be successful in conveying the wrong message to every citizen. Some girls who are of tender age may easily be susceptible to the advertisements and participate in the weight loss treatment without a second thought. The weight loss advertising has definitely caused adverse effects on the youngsters and women.
Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie... ... middle of paper ... .... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression.
In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free.
Many women go through life trying to make themselves something they are not by means of expensive surgery, expensive clothes and makeup, expensive hairstyles, etc. Certain aspects from this advertisement that I have chosen show exactly why there is a problem with today’s society. This is a picture of a very attractive, thin gorgeous looking girl posing for Tommy Girl perfume. I think there is a problem in the way this company is advertising this product. It is basically implying that if you wear this perfume you will look and feel like this.
Building Industries with our Insecurities Advertisements such as the iPANT instill anxiety and insecurity in women, this ad implies that this product can correct the appearance of cellulite and construct a bulge-free silhouette. The iPant flaunts a beautiful, flawless, slender woman wearing their shapewear insinuating that you too can shape and sculpt your body to perfection. A nagging question I have would be why would this woman need shapewear? The product is only from your waist to the bottom of her thighs and yet she is slender and toned all over. Where is her cellulite?
Furthermore, a majority of the beauty campaigns, despite their well-intentions, are flawed and reinforce stereotypes. By targeting women’s interior lives, they “take the dissatisfaction women have with the beauty industry and sell it right back...under the guise of well-being” (Whitefield-Madrano 213). In modern day society, there is a greater excitement and interest about the portrayal of un-retouched, real images. This notion is used by many companies as a marketing tool to increase sales, rather than for the genuine benefit of women and spreading awareness. Brands
He provides the example of Lancome cosmetics, which unlike many other companies, is making a conscious effort to not heavily touch up their models. Cohan goes onto connect this seemingly encouraging example of advertising, to his main claim that advertisers need to “establish images that encourage you to ‘find your own beauty’, rather than images of unattainable, idealized, perfection” (323). He provides this example, opposite to what his paper will actually be about for two reasons. First off, he wants to establish what needs to be done in women’s advertising is much like what is already being done by Lancome, but one a larger scale. Then at the same time, he has already acknowledged the counter argument that he foresaw may be used against his argument, even ma... ... middle of paper ... ...“screen advertising and refuse material they deem unethical” (Cohan 331) Cohan overall leaves a strong impression on the reader that change in women’s advertising is very important and necessary.
Media has become a significant component within society. While media provides many pros, it supplies various cons as well. One very prominent fault that the significance of media has is its visual depiction of women. There is an abundance of media portraying women to have ideal bodies, and this undoubtedly has a negative effect on adolescent girls. Two of the many effects of media on females are depression and self esteem issues, as well as eating disorders.
Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion. Unrealistic media images of women are so prevalent that it seems that females who fulfill such a standard are more the norm than the exception. The Cultivation theory argues that images that portray women who match the sociocultural ideal of beauty are extremely prevalent in pop... ... middle of paper ... ...ded) to possess society’s sick vision of beauty. Due to the portrayal of specific beauty standards in the media, women have re-imagined true beauty, causing drastic impacts that affect the lives of women both physically and psychologically. In order to reach the societal standard of this “ideal body”, women of all ages go to drastic measures to achieve it (extreme dieting and plastic surgery).
To some degree women in various cultures have always experienced the pressure to conform to specific ideals. The new phenomenon in Western society is telling women that beauty has requirements. That is, to be attractive you must be incredibly thing, firm, but not muscular and large breasted (Grogan 41). Unhealthy images of the female body are continuously displayed in almost all aspects of media, but television commercials are an incredibly strong influence. Although there are many influential commercials, the ad campaign by Victoria's Secret, Love My Body, is particularly frightening.