Adventure Expedition Case Study

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The Adventure Expedition offers customers a completely unique experience that they would otherwise never encounter in their daily lives. By offering a wide variety of different adventures for the customer to choose, the Adventure Expedition can quench the thirst for adventure for virtually anyone. This service will offer an alternative form of entertainment that keeps the customer active and engaged at all times. This enables it to offer excitement and novelty in the lives of those that frequently get bored or feel like they need something new in their life, without the hassle of travelling or extensive planning. Unlike other adventure services that are always crowded and offer very few choices, the Adventure Expedition offers countless specific …show more content…

However, once they are on their adventure, a friendly, fun guide will be expected to have an enjoyable experience. Although a relationship with the guide after the expedition ends is most likely not expected, during the adventure the customers will have a relationship with the guide. Having a guide capable of forming such relationships might require a more selective hiring process, which would require slightly more resources to be invested when hiring.
Outside of the expedition itself, the customers are provided with staff that can assist them in deciding on which expedition they will enjoy the best. The staff will be trained to be friendly, and consult with the customer on what price range, difficulty, and themes they desire in the adventure. The staff are also available to provide any other information the customer might want. This will require additional resources to ensure the staff are …show more content…

This website will include different sections of adventures for the different age groups of the customers, as well as an overall section of adventures that might interest a customer of any age. This will most likely be the primary channel, because it is the easiest to use. Because the Adventure Expedition comes to the location the customer indicates when they schedule their adventure, such as their home, the entire experience could be arranged entirely through the website. The Adventure Expedition will arrange the rest, including any travel or supplies. Depending on the type of website constructed, the cost may include an initial fee, maintenance fees, and web designer

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