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The positive and negative effects of social media for business
What is the importance of New Media
The positive and negative effects of social media for business
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According to the article, “What Is New Media?” written by Bailey Socha and Barbara Eber-Schmid, new media is “a 21st century catchall term used to define all that is related to the internet and the interplay between technology, images, and sound.” New media gives society the ability to access the internet at any place in the world and at any time. Traditional or old media is the form of print writing or Web 1.0 that was based on finding information rather than connecting and communicating with people. The article “Traditional vs. New Media: The Balancing Effect” written by Grant Christian, describes traditional media by being “television, newspaper, radio, and magazine ads” and Christian says new media is the “online streaming (radio and television) …show more content…
While traditional media will never fully disappear, new media is the present and future.
There is a decent sized list of advantages new media has brought to society. First advantage is that new media is incredibly effective and efficient for business. In the article, “Advantages of New Media vs Traditional Media Marketing” Eduardo Esparza describes new media as “inbound marketing” which includes, “videos, podcasts, social media, product reviews, message boards, and blog posts.” Esparza also says that customers are beginning to “reject traditional or outbond marketing.” Companies can efficiently use new media for the marketing aspect of their business. While customers log onto their social media they can see advertisements on the side of their screen that are programmed to fit their needs, wants, and views. New media opens up a different world for business to put their ideas and products out there. New media is also a huge advantage because it is always
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In the article, “The Decline of Traditional Media” written by Anna Heim, she talks about the how many journalists have lost their jobs because print media is becoming unpopular. She says in three years from 2007 to 2010, then 13,500 journalists lost their jobs because they were not needed to write in an actual newspaper anymore. Forty-one percent of society prefers to read a newspaper online while thirty-one percent read from print newspapers. This number will become significantly more as the “newspaper generation” slowly goes away. This is just the start of the “New Media generation”. This generation is a multitasking generation. In “Traditional vs. New Media: The Balancing Effect”, Christian talks about the obsession with multitasking because society likes the ability to get tasks finished in a timely manner so they are able to further onto a new
Media also gives us opportunities to achieve our motivation by making money. There are large numbers of companies using media to make money. For example, advertisements we see in the television, online website in the internet and group meeting through phones and computers. Imagine that without social media, what does our society look like? For example, For HR professionals, the most efficient and important to recruit employee is by social media. Employees notice the job board and hand in their resume on companies’ website. HR professionals even recruit employee by looking for their personal website such as LinkedIn, Twitter and Facebook. They announce employee to attend interview by sending emails and phone calls. All of the jobs
What is social media? According to Merriam Webster, it a “form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” “While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media did not flourish until the 2000s (Media Convergence).” Social media is perceived negatively primarily through the eyes of older generations simply because they did not have the advanced technology we do in this day and age. Social media has been described as one of the worst things that has happened to society but I disagree. I believe that social media is beneficial in the way
This is beneficial for companies, because now and days consumers want a great experience, and expect speed, meaning everything must happen fast, especially having to deal with problems. A McKinsey Global Institute study projects that, “the communication and collaboration from social media could add $900 billion to $1.3 trillion to the economy through added productivity and improved customer service”
“American Media History is the story of a nation. It is the story of events in the long battle to disseminate information, entertainment, and opinion in society. It is the story of the men and women whose inventions, ideas, and struggles helped shape the nation and its media system.”(Fellow) The evolution of media has influenced countless societal and cultural changes leading to the present day. But it didn’t get this far over night. It is estimated to have begun more than 30,000 years ago through the process of cave painting. (Crewe) Following cave painting, came the invention of books being printed on blocks “The Diamond Sutra”, the Gutenberg printing press, newspapers in 1640, photographs, the radio in 1894, television, and recently computers; which lead all the way to modern day social media. Through the hard work of multiple inventors the media was able to reach where it is today. It has changed the way people communicate with each other, mostly for the better.“ The way people experience the meaning, how they perceive the world and communicate with each other, and how they distinguish the past and identify the future.” (Gitelman) Or as we know it as: a new way of communicating information from person to person.
The world we live in is one of innovation and growth. Technology has expanded and grown significantly over the past several decades. At the forefront of this evolution is the media. Over the past several hundred years, the media has seen substantial growth. While print media has been a staple of society for many decades, the internet and other forms of media have revolutionized the way we receive information.
Now instead of texting, every single social media application has some sort of texting on there to text your friends or even try to let famous/popular people respond to you. You don’t even need to use normal texting anymore I mean why would you pay for texting, when you can just use Instagram direct messaging for example to text. The other big way is to get huge stories out there and to communicate to people news around the world. If something tragic happens overseas or The Cubs win The World Series, social media is used in this way to communicate to people news around the world happening that you may not know
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society have certainly come a long way. Social media is influencing consumers on what they are going to buy next. Social media is helping businesses to become more aware of the impact they have on their customers. Social media has a big impact on an individual and a business.
Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.
According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Social media has a positive impact on the world and is able to allow a better future. It is able to improve communication by making it easier to talk to people via Facebook chatting. Also augments education by making kids use websites that are similar to these social networking sites and giving them a feel of what is right and wrong. Finally it positively impacts the economy, and the fact that these sites are not used just for casual use anymore, but can create job opportunities. All of these reasons tie into the greater message that social media is positive for the world because it creates a better environment, a potential future in which we
The evolution of media has transformed the way we interpret the world around us. It gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives. We are exposed to assorted types of viewpoints that shape our understanding and knowledge of the social world. Moreover, change in technology has brought advancement to transportation methods, which makes it very easy and fast to go long distances than before. It has also brought change in communication, with the development of the mobile phones, where the communication is now more efficient. Technology has also brought changes in education where students can do online courses, take exams, quizzes, do assignments and even discuss with the classmates the related topic of each week as if you were in the actual classroom. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread.
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...