JFC is building a competitive advantage to go against some global competitors such as KFC, McDonald’s and Burger King.
The secrets of its success from perspective of marketing are focusing on the Filipino market, building brand equity and offering variety and convenience. JFC builds very strong brand equity. The brand sign is the bee, which is really engraved to the minds and hearts of Filipinos. And also they are engaged in socio-civic programs to serve its communities. JFC puts major resources in the Filipino market to serve local style meals that cannot be found in competitors’ chains. They serve spaghetti, rice and burgers in Filipino style. JFC is offering a menu with a wide variety of meals. And JFC’s one-stop outlet will bring convenience to all customers.
From perspective of operations, JFC is learning McDonald’s operating systems and trying to gain more control on costs, service and quality to be able to reduce production time and ensure quality and higher standard of cleanliness.
From perspective of human Resource, JFC provides high-class services in its stores. JFC is only looking for service-oriented staff through high- standard processes of recruitment and selection. JFC offers higher compensation to increase staff loyalty and encourage better service performance. JFC also offers training programs to help staff to gain necessary skills and builds a better working environment to increase the standards of service.
2.
Although the new brands have its own different identity; JFC can still leverage its resources and skills in management, recruitment, training, selection, marketing and logistics. And also they can use economies of scale to reduce cost of production.
I think that there should not be dilution of the Jollib...
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...e brand equity.
JFC should bring the same IT system technology to ensure operation efficiency and understand consumer trends overseas.
JFC should figure out what the local customers want, and build localized service standards. And also they should train local staff by using the same methods to train its best crew to ensure consistent high-level service.
5.
I believe that JFC should concentrate on the Philippines market since this market is growing at the fastest rate and has 89 percent of all stores.
And JFC should also focus on China market since China’s market and economy are developing very quickly, and both McDonald’s and KFC are operating very well in China.
However, expanding in overseas should not be the main focus. It takes a lot of efforts, investments and costs, especially marketing cost to introduce this unfamiliar food culture to the local customers.
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.
The financial performance factors are the need to advance price-to-earnings ratio and the need to advance consumer base through the expansion into the global marketplace. Customer performance factors include recovering the company image by increasing organic business practices, advancing positive customer feedback, and implementing a home delivery service where it can be applied. Internal business process performance includes improving and increasing positive relationships with suppliers and farmers. Organizational learning and growth factors include providing larger advancement opportunities for employees and recovering the corporate culture with ethical farming and poultry handling. By implementing strategies with these factors in mind, Tyson Food will be able to achieve its goals.
Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an Coca cola has always dominated the markets outside United States unlike Pepsi’s internationalization strategy that took too long.
Since then it has been important for McDonalds to continually monitor its performance, to make sure it is competitive and profitable while also being aware of its immediate community responsibilities. This can be achieved by using the Porters 5 Forces model so the company is able to determine where its business needs to change or improve in order to stay competitive in the fast food industry.
.... They have successfully entered foreign markets through their success and reputation, which made it easier for local communities to readily accept their standardized processes and consider it a food of their own. They had the resources to transform local companies to similar versions of themselves, and spreading the concept of McDonaldization further on a global scale. Not only have they changed the operational aspect of local firms, but they have also adapted in some of their own ways. For instance, when entering the Indian market, McDonalds offered more vegetarian options and excluded beef from their menu, which they do not do in the North American market. McDonalds kept their processes standardized and basic items the same, but they do understand the importance of adapting to the culture of their target market given the differences in tastes and preferences.
This particular case is about the implementation of the popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives.
To sum up all information above, it is understandable that McDonalds has positioned itself as fastest and cheapest fast-food retailer. According to this statement, the main competitive priority for the company is low-cost and dependability of their product. Nevertheless, McDonalds takes into account other competitive priority like high design-performance, credible consistent quality and cultural flexibility.
Founded by James Cash Penney in 1902, J.C. Penney is one of the largest apparel, domestic retailers with approximately one hundred thousand employees in over one thousand retail locations in the United States (JCPenney, n.d.b). The company was established on the Golden Rule (also the name of its first store) to treat others as one would like to be treated (JCPenney, n.d.b). Although the organization was founded as a small business in Kemmerer, Wyoming, J.C. Penney is currently a thirteen billion dollars publicly-traded corporation that is headquartered in Plano, Texas (JCPenney, n.d.b). Therefore, to better understand its growth, J.C. Penney’s strategy, marketing, finance, human resources, and operations have to be evaluated.
Expansion across seas can be very advantageous and lucrative for many companies; however, there are many risks associated with doing business overseas, and companies that intend to expand internationally should be careful and strategic when doing so. Not only do companies run the risk of experiencing a product fail due to differences in cultures, they also face severe political and economic risks as well.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
This innovation will positively result for KFC; it should do its best to accomplish the change. For the accomplishment of this change if it has to meet few conflicts its must focus on it then to resolve.
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.
McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.
Likewise, McDonald 's has been driving up their growth through a means of renovation of its facilities, by expanding it menu offerings and options, and extending the restaurant operating hours of business to accommodate its consumers. Furthermore, McDonalds are thoroughly expanding its value menu
Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share.