Content 6
Digital marketing
The maintenance of every business having an online presence it is very important to effectively manage the marketing strategies so as to create its own identity in the competitive world. With the presence of different digital marketing techniques in the market, it has become essential for a business to conduct their business marketing strategies to reach their targeted audience.
The term digital marketing is a very broad concept that includes both online and offline marketing strategies to reach the masses. It has become a communication vehicle and a marketing medium for pushing the messages to the intended buyers. Digital marketing includes SEO, SEM and link building tools used to drive the marketing objectives.
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Digital marketing levels the online playing field- With the help of digital marketing the small businesses have also been able to enter the competitive market with their marketing strategies. It is providing as an online playing field for the both small and large size business undertakings. Through their competitive means they are giving end to end competition to attract their share of targeted traffic.
2. Digital marketing is cost effective than traditional marketing- Gone are the days of traditional marketing and now every small business is undertaking the benefits of online media to meet their goals. Such digital marketing provides them with cost effectiveness, with the desired results.
3. Digital marketing delivers conversion- The digital marketing has a very wide scope where there are many strategies used like social media content, branding and SEO, etc. Through the marketing of products and services with the help of online channels, the incoming traffic can be easily converted into leads becoming subscribers and then converting them into sales.
4. Digital marketing helps generate revenues- Internet works as a firework for both the small and medium business enterprises. The digital marketing is aiding the companies with loads of profitable benefits like increase in brand awareness and finally having consistent customers,
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Digital marketing targets the mobile consumers- The digital marketing is not only limited to desktop and PCs but has covered the entire mobile market, tablets, etc. Being responsive in nature, digital marketing influence the purchasing decision at a rapid pace as mobile users are more than the desktop users.
7. Digital marketing builds brand reputation- Through digital marketing the companies get to know their customers better and can understand their needs and preferences. This in turns develops a better relationship with the targeted audience, building a good reputation of the brand.
8. Digital marketing gives an ROI for your marketing investments- The investments in marketing plans can only be successful if proper returns are generated by the company. This can be done by generating a steady flow of targeted traffic converting them into sales and leads.
9. Digital marketing earns people's trust- With the outset of digital marketing, the actual buyers give their feedback on the sites that helps encourage the other people and giving them confidence and trust in the product and services offered by them.
10. Digital marketing entices people to take favorable action- The innovative ways like buttons for sharing, like and download, etc., influence the buyers to make a purchase decision depending upon the marketing
DIGITAL MARKETING: It provides solutions and services for how digital advertising and marketing are created, managed, executed, measured, and optimized. This segment also offers analytics, social, targeting, media optimization, Web experience management, and cross-channel campaign management solutions to digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officers, and chief revenue officers.
“As the potential customer in a B2B scenario, we are still an individual going through a decision-making process. Although the buying cycle may be different and the decision-making process motivated by different factors, we can still map out and understand how digital branding is having an impact (Rowles,2014).” Although, there is little emotion involved needed to sale the products there must be more emphasis is on the features of the product which, can make this very lengthy to explain all the features. Digital marketing to B2B helps to attract other businesses and make it easier to buy our products. However, since a whole group must decide this could delay the purchase of our products and make it time consuming. To combat this the use of blogs, emails and social media platforms will be implemented. I conclude that digital marketing to B2B is the most effective way to reach customers in the simulation. The strategy is to continually improve ads to reflect the features of the product. This must be done truthfully and prioritizing to the features most desired by the Cost cutter, Innovator, Traveler and Mercedes segment. This will in turn improve market demand in all segments because it would enable the modification of products much more
This magnification in information technology and systems has coerced the way marketing is carried out in the world today. There are different ways to conduct advertising that was not there before. The online platforms have eased e-commerce and payments being made through the competitors. Therefore, a competitor may capitalize on the online platforms and succeed, but by so doing forget the people who use traditional methods of communication, such as television sets and newspapers. As a result, it necessitates for a more integrated approach to advertising. There is the need to account for every single user in the target market.
According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company makes money. Marketing can be broken down into two areas, between businesses and individual customers (B2C) and between businesses and businesses (B2B). When most people think of marketing, they picture consumer products being promoted through large advertising campaigns. While that area might be publicly perceived to be the largest area in marketing, the (B2B) market is actually much larger. According to researchers, "forecasters expect domestic B2B purchases will total several trillion a year" compared to "$269 billion expected [for] 2005" (American Marketing Association, 2006). The following paper will look at some of the differences between marketing on a B2B and a B2C website.
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
E-marketing concept is sufficiently advantageous as it is faster, more efficient, more intelligent and much cheaper than other marketing mechanisms. Besides e-marketing is the sphere which leads to quick results, allowing complex calculus such as to analyze request and market development. Access to new market segments and attaining the trust of existing customers and loyalty through quality and price of products is mainly because of e-marketing campaigns. For marketing, the effect of the Internet has led to major modifications in company culture; the classical hierarchic model leadership has disappeared, radically has altered the relationship between partners, and has the lack of economic cycles.
Now, answering the question of why digital marketing is such an important aspect and why the modern businesses small or big needs to get in tune with the same, it has to be understood that digital marketing is the new way forward. With the advent of various electronic channels of marketing and via the help of
Now that you understand why digital marketing is so important to your local business, read below to learn how to easily incorporate it into your marketing strategy:
E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E-Marketing, Internet marketing and online marketing are frequently interchanged and can often be considered synonymous. Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. (Dibb, Simkin, Pride and Ferrell, 2001). E-Marketing encompasses all the activit...
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications
Web marketing becomes the tool of social status of today’s lifestyle and developing living standards by fulfilling instant demand of individuals as it provided the facility of purchasing anything at anytime from anywhere. This increases the purchasing power of the society in an era of globalization.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
When defining digital marketing, there seems to exist further expressions such as Internet marketing, online marketing or e- marketing that is used as synonyms or as independent words with minor deviations in the meaning. According to the authors Chaffey and Smith (2013), all these terms are the core of digital business that encompasses to understand the customers, produce value added products and increase sales by using digital media channels like online advertising, search or mobile marketing, to name a few. Many authors, marketing specialists or new media trade publications, are increasingly using the term digital marketing (Chaffey et al., 2013, p. 15). Since all of them encompass marketing activities applying all available digital technologies,
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)