“I play pretend the principles are nothing more than actors running lines.” –Kevin Devine
A man sits, he holds a script, memorizes the lines, and recites them to perfection. He isn’t an actor, but a salesman, a greeter, or a cashier. Memorization was once the job of actors, recently, it has moved into the realm of commerce. Scripting is a form of marketing and sales that relies on the employee to follow a strict direction when dealing with customers. In my experiences there are two main types of scripts used at corporate locations: the greeting and the upsell. Each has its own strengths and weaknesses. With the proliferation of corporate chain stores, there has been a stark increase in the use of scripting to boost sales and provide a standardized experience for their customers.
…show more content…
They want the store to make a good first impression. This is where greeter comes into play. Walmart positions greeters at the entrance to their stores. They want their customers to see a smiling face when they first walk into the store. It places a human face to the anonymous corporate entity and by extension discourages shop lifting. Walmart’s greeter’s greetings are varied, but they all include an element of welcoming you to the store. Taco bell uses a standardized greeting at their drive through: “Hi, welcome to Taco Bell. Order whenever you are ready.” Many other fast food restaurants have a similar introduction; it is simple, and straight to the point, it is my preferred
The manager I spoke with stated that changing this mentality was very difficult at first, especially since he did not feel the company had done a good job of rolling the program out. The first change that had to take place was how store employees greeted customers arriving at the store and how they
To this day, when I walk into Wal-Mart and come face to face with a manager I once worked under they give me dirty looks. People report that managers will trash talk you to another job that applied for if that job contacts Wal-Mart about you. Wal-Mart has unrealistic workloads for some overnight stockers, their managers aren’t the best in the world, and their policies are harsh. This is why I constantly call Wal-Mart a communist regime; not because it shares the ideals but because it is just bad for everyone in general. Hopefully one day a high positioned power will restore the order and peace that once was Wal-Mart according to the history they teach you in training and that their policies and workloads may become more realistic and doable.
Having prior knowledge of a customers needs, habits, and questions before or during every interaction and transaction can boost customer satisfaction. (Zueschner, Raymond. (1997). Communicating Today. Boston: Allyn and Bacon.
Walmart’s policy emphasizes values such as honesty, respect and deems sexual harassment, violence and any form of bullying unacceptable. The tone of this policy was conversational tone, but with a seriousness and that’s what took awhile the sternness which made it feel more negative because they're trying to be too friendly. I feel that if I was working at Walmart I would abide by these policies because If I put the company’s business out for people to see on Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and etc. You can get terminated from your job and also go to court just for even talking bad about your manager saying something racist about your fellow
Unfortunately for most retail workers, customer interaction is a face-to-face ordeal and most cashiers can't get out a full two sentences of reason before the enraged customer demands to see a manager. Samuel Johnson is lucky in this regard, he was able to deal with an impossible request through an eloquent letter. Still, even though his interaction with the woman was very impersonal, Johnson achieved
Walmart product selections is almost three times as much as that of HEB. Walmart is a one-stop-shop store. Customers can walk into Walmart and literally shop until they drop. Walmart provides groceries, baby clothes, boys/girl clothes, adult men/women, shoes, backpacks, diapers, wipes, baby formula, electronics, candles, towels, laundry detergent, cookware, gardening tools, birthday cards, gift bags, candy, costumes, school supplies, office supplies, mini refrigerators, outdoor activities, toys of all ages, board games, bikes, scooters, helmets, sport activities, a fully functioning automotive department, where customers can get oil changes while they shop. An Ophthalmologist office with in store purchase and carry out, a nail and hair salon, and a fully functioning bank. If that’s not enough, why go home and cook after all that shopping when you can stop and grab a bite to eat at Mcdonalds or
Walmart a name known globally they are a true empire. They are known as one of the largest company in the world. Sam Walton founded Walmart opening the first store in 1952 and Arkansas since then in has grown. According to Snyder Walmart is located in over 27 counties they have over a 11,000 stores and over two million employees. Walmart stands by the mission statement “We save people money so they can live better.” Walmart is known for is super low prices, and they compete with anyone who tries to enter their market. Walmart has a very formal and bureaucratic structure. There is a very clear hierarchy and commands come from the top and flows to the bottom. Although Walmart is so successful they have received lots of backlash due to some
Before I went to Wal-Mart, I made a list of some characteristics I should be looking for. I began to question certain aspects that are common at Wal-Mart, like what will the average age group be? How many students? What range of race will be there? All of these questions went through my mind pre-ethnography.
Opening up a script is equivalent to the most stunning smile one has ever seen. I love being introduce to the different varieties of plays. “The Best Man” by Gore Vidal was a difficult play to start off with. The first scene was slow and the plot was slightly confusing. Once I got past that scene my interest for the play expanded. I started to sympathize with some of the characters and distrust others. A couple of parts left me astonished and somber. I was intrigued throughout the entire script, turning each page with anticipation.
It is not hard to comprehend, for instance, that what is considered "client administration" in one nation might be completely wrong or even hostile in another. Along these lines, Wal-Mart 's German rivals merrily watched Wal-Mart outrage its new clients by stowing their buys. These contenders realized that thrifty German customers incline toward this undertaking not be finished by outsiders. While more well-to-do German customers may value this "administration", German rebate customers viewed this as an interruption into their security for which they were paying a concealed work cost. Wal-Mart 's blunder was intensified by its utilization of plastic packs in a general public exceedingly touchy to issues of manageability and matters of nature. Consequently, for reasons of both security and nature, Germans will take their own expansive packs to markets to sack and convey their own buys. This illustration is illustrative of Wal-Mart 's inability to value its clients. The organization 's utilization of greeters and its business of the "ten-foot guideline" whereby representatives would offer backing to customers were counter-beneficial decisions in a markdown market environment. Numerous customers were startled by these practices. Some even felt attacked. For instance, supermarket chain, Coop, which started in Germany, is a decent case of what
Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our society. From grocery shopping, to changing your oil and even filing your annual tax returns, Walmart is always there, everyday. Started by Sam Walton in 1962, it began as a small operation catering to a small Arkansas community. It was started on principles very similar to small local businesses in small towns. Today Walmart has gotten a different, darker reputation. On the surface, Walmart may seem like the solution to everyday issues. Low-income families are attracted to the low prices, and people who work odd hours benefit greatly from the 24 hours a day that many Walmarts are open. Lately, Walmart has also managed to be publicly recognized as a store that sells many of today’s green products, including organic food, environmental conscious cleaning products, as well as, paper products made from recycled paper. However, underneath all this, Walmart has a different side. Exploitation of its workers is widespread amongst Walmarts who do not belong to a union, especially in the United States. Wal...
The first reason that new employees who work at stores are annoying is because they are not aware of their surrounding of the store. For instance, the employees do not know around the stores so they cannot help us. The employee also cannot point out where things are and it takes much longer. Also, if the employees do not know the building, then they still want to help the customer by taking them around the whole store to get them something. Lastly, in the store, there would be only one new employee for that department, and if the shopper asked them something, they would respond, “Sorry, I Cannot help, I am new” to the buyer. Now the customer has no one to ask, and this is bad service. Clearly, having new store employees at a store is very frustrating. Not only are having new store workers frustrating, but also having people walk violent dogs in public.
One of the major risks for the JIT strategy is when there is instability in the environment. For example, in the case of September 11, the airplane paralysation led to a major interruption of material transportation locally and internationally. Furthermore, the 2011 earthquake in Japan affected both the automobile and mobile industries. In such situations, stock-out costs can exceed carrying costs, which is the main foundation for a leaner inventory system. The question then arises; should companies continue to use JIT in the event of major uncontrollable environment occurrences?
Is automation “good” or “bad”? There are arguments on both sides of this issue. On one hand, the cost of production on a per item basis is generally low, on the other hand it is often said that automation takes jobs from people. In the old days manufacturing and fabrication were all done by hand by people. Now that computers and technology have succeeded in the industry, automation has become the competitive advantage in today’s manufacturing world. Automation has allowed for companies to mass produce products at outstanding speeds and with great quality. Although automation is constantly setting the standards for the American workplace and has many advantages, there are also negative aspects about automation. Automation has face some
There are many reasons for choosing to go into a store to purchase items needed. For instance, having some assist you in finding what you need, or just answer questions about the product. It is also a way to get out of the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase, helps in the decision making for most people. You know the minute the salesperson ring you up the product are yours to take home and use right away. It also makes return on items simple, take it back to where you bought and get an exchange or a refund if needed. For the draw backing for in store shopping is you do spending hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores. Not to mention store have set hours on when you can shop and when you can not, this is something which can change with assign on the door.