Social media seems to be the latest sensation among today's society. Popular social media websites such as Facebook, Instagram, and Twitter are dominating the internet domain. Social media includes various websites of different people's online profiles of information that they choose to share about themselves. It also connects people to each other through different streams of media such as videos, pictures, and commentary. According to Social Media Today, "seventy two percent of all internet users are now active on social media" (Romeri, 2014).
“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.
Individuals these days are in search of assistance and relationship instead of command and control. (Agarwal,& Mital, 2009) Social Networking sites like Facebook, Twitter, Bebo, Orkut (Indian Social Networking Site) are so well-established in this contemporary digital globe that it has blended into our daily routine very easily. SNSs have become the primary way of communicating with other people as this has changed the way we communicate with other people. Large enterprise such as IBM has started establishing social networking site on their intranet as they believe that it provides new way of interaction between workers. On other hand research shows that 7% of traffic generated from a company was going to Facebook (Grove, 2010).
Karan Negi CIS 3810 Spring 2014 Professor Pearl Weisel Social Media: better or worse than the real thing. Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts.
With the ability to track location and post on profiles in line with the activities that the users engage in frequently, it seems the new trend makes the users to post the daily occurrences of their personal lives to Facebook and other related social networking sites. Even though Facebook may seem time consuming and addictive, users have different ways of interacting with others using the website by logging in at different times to see the new postings on their Facebook page. Initially, one could feel curious why many users feel they always have to inform their Facebook friends about their daily activities in a span of a few hours. However, Facebook has turned into an online diary in which users can track down their activities, moods, and preferences. Furthermore, it appears as if several people currently put most of their personal matters or intimate information surrounding their ways of life on such websites for others to comprehend.
Roughly, five years ago social media was considered the way to stay connected with families and friends around the world. Social media tools such as Facebook and LinkedIn have grown rapidly throughout the years and can no longer be seen as a means to socialize. Social media is a platform that is not only used in every day as part of people’s personal lives, but many global businesses are beginning to use it. However, some businesses still view social media as a distraction, and they are skeptical as social media slowly moves into the workplace. Therefore, social media like Facebook and LinkedIn should be utilized in the workplace because they will provide an easy solution to develop workplace learning, can be used for employee engagement,
It made our communication easy, but it is hard to control and monitor the Social networking websites. This uncontrolled nature of Social Networking Websites leads to consequences such as cyber bullying, peer-pressure, mental-health issues, privacy issues, which forces us that we should control the data and information shared on SNSs and monitor it’s users’ activities on daily basis. Nowadays, Social networking Websites like Facebook, Twitter, and Myspace have become the most popular social networking websites on the internet. SNSs have become a required part of a person’s life, which are popular in every age group. Companies are hiring people from SNS like Linked In.
For a business to be more successful than their competition, interaction with the customers plays a large role because people want to feel like they’re welcomed. Social media has become an important tool for like-minded individuals because it’s changed the way we learn, communicate and even the way companies interact with customers. Although people learn new information every day, the average person forgets about 80% of what they have learned all together in a given sitting. While social media may have ruined a bit of face-to-face interaction, conversing over an internet site has become the new standard of communication today. Brands who communicate with their target market are likely going to make more capital because positive responses to the customer, trigger a sense of being wanted and customers love that feeling more than anything in the world.
There will also be a discussion about how recruiters use social media and what needs to be done to avoid legal pitfalls, specifically avoiding discrimination of certain protected classes. The internet has opened new avenues for companies in regards to finding new candidates for filling vacant of newly created jobs. Companies now have their own websites where they can list current job opening. In addition, there are multiple job boards such as monster.com and hotjobs.com. There’s even the option of social media sites such like Facebook, Twitter, and LinkedIn where companies can post information about their company and current job offerings.
The Importance of Social Media in the World of Business Through these past years, social media has taken communication to a new level worldwide and, new technology has taken place at the beginning of this century. In this generation, social media has become an important part of people’s daily life around the world. Social media is defined as online websites, and applications that users use to share content on the internet. Some of the popular social media tools, and sites includes: Twitter, Facebook, Instagram, and many others. Disregarding the fact that social media has become an important aspect in the lives of teenagers to connect with their friends as well as making new friends; it is increasingly becoming a necessary component in the