Essay On Desk Research Plan

Desk Research Plan

Place, date:

Arnhem, 01-04-2014

Class:

IFA A01 Group 4

Authors:

Matthew Cochran, Masashi Kimura, Susie Xu

Khanh Bui, Hicham Lachgar, John Shen, Samuel Flassy

Project coaches:

Beryl Wijnberg-van Honschooten

Table of Contents

1. Introduction 2

2. Task Definition 3

2.1 Problem definition 3

2.2 Research objective 3

2.3 Desk research 3

2.4 Type of information 4

3. Search Plan 5

4. Results 7

4.1 What Is the E-jet? 7

4.2 What materials are used in this product? 7

4.3 What are the advantages and disadvantages of this product? 7

4.4 How do we sell this product? 8

4.5 Should we go international? 8

4.6 What are our target groups? 8

4.7 What are additional costs to the customer? 8

4.8 What is the amount of the target

Conclusions 11

6.1 Limitations: 11

6.2 Restrictions: 11

7. Reflection on research 12

8. Reference list 13

1. Introduction

Our BSP (Business Plan project) group consists of seven people, all of which are from different countries and therefore have different cultures. This results in many different opinions and methods of dealing with problems in different ways, which contributes heavily to well balanced team work.

The project will consist of a marketing report and a financial report on the product currently known as “E-Jet”. The main function of this product is the creation of a surfboard that is not restricted by the weather and as such runs on electricity. The product is available in different light weight material making it easily brought along to the beach.

This document will fulfill several goals needed to start the project. They are the following:

• It specifies the goal of the project;

• It specifies the main question along with the sub questions;

• It specifies the environment in which the research and the project will be carried out in;

• It specifies how the project will be planned and who is responsible for what;

• It specifies the end products that will be delivered throughout the

• http://auto.howstuffworks.com/mgm-101a-electric-gas.htm

• http://wavejet.com/

some information : http://www.alltronics.com/cgi-bin/category.cgi?category=56 http://www.gizmag.com/go/6967/

more links : should we go international link : http://choosewashingtonstate.com/wp-content/uploads/2013/06/10_Reasons_to_go_International.pdf additional cost link : http://www.dudeiwantthat.com/outdoors/watersports/wavejet-motorized-surfboard.asp NB : The WaveJet pod is sold both on its own for use in a retro-fitted board (the $2,500 price tag), or in tandem with a WaveJet-ready board. The pod alone is 33" long x 13.5" wide x 3" thick, and weighs 16 pounds. Board options include:

• Body Board ($4,395)

• Shortboard ($4,395)

• Longboard ($4,495-$4,595)

• Stand-Up Paddleboard ($4,695-$4,796)

• Gun ($4,595)

• Rescue Board ($4,150)

WaveJet Motorized Surfboard Related Gifts

• Side Ride Surfboard Bike Rack - $57.77

• 4' Striped Surfboard Rug - $30.99

• VW Van with Surfboard Mirror - $25.99

• Surf Rack for Scooters - $129.95

• HD HERO2 Surfboard-Mounted Video Camera -