What are the advantages and drawbacks for organizations using social media to communicate with various employees, customers, or the global communities?
Social media is one regarded to be an asset to each individual, firm, company, business as a whole. Media forms are plenty and organization to which its specific form suits adopts it. Organization is very much dependent on the media, only producing a specific product or creating any service offered to a selected customer or a bunch of people isn't solely the issue that needs to be looked at. More importantly its marketing is vital, as the client is the boss and if he doesn't like the product or if he's not convinced with the service he's not going to return. Media also plays a really vital role. Social media that is an ever growing type of media has taken its step up as several organizations rely on their businesses because of the media. Photos, videos and reviews are created and offered online, but not only that, there are various discounts that are offered to individuals visiting specific
…show more content…
There are several false reviews that are offered and posted on the social media sites. The companies posting often online could typically get irrational views or comments even about the items that are dishonest. Miscommunications will occur a lot of times than not. Particularly when individuals are unable to see each other face to face. A sender or a receiver will simply miss key communication cues such as; nonverbal communication involving the senders and receivers emotion. With social media, there are several challenges concerning communicating in a good manner on an interpersonal basis. These challenges will present themselves in a very variety of situations; as an example, once a corporation communicates on social media; when a manager is communicating to staff and may occur between employees themselves using some variety of instant
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Brian Solis the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web once said “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change” (INSERT CITATION).
Media also gives us opportunities to achieve our motivation by making money. There are large numbers of companies using media to make money. For example, advertisements we see in the television, online website in the internet and group meeting through phones and computers. Imagine that without social media, what does our society look like? For example, For HR professionals, the most efficient and important to recruit employee is by social media. Employees notice the job board and hand in their resume on companies’ website. HR professionals even recruit employee by looking for their personal website such as LinkedIn, Twitter and Facebook. They announce employee to attend interview by sending emails and phone calls. All of the jobs
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
When you think about social media what do you think of. Facebook, Twitter, Pinterest or Vine. Well social media is more than that. Social media is not just Facebook, Instagram or Twitter. Social media is any online website that lets you interact with other people, share photo and information and keeps you updated. Or do you think about how it’s made a positive or negative impact on today’s society. In my personal opinion I think social media has made both positive and negatives impacts on today’s society .Some of the negative impacts are cyberbullying and addiction, and the positive impacts are spreading the word and increasing business sales.
Social networking has increasingly had a huge impact on society. Technology has opened the door to a vast amount of information and to the ability to relay that information to practically anybody at anytime and anywhere. People are constantly checking their email, updating their status on Facebook, sending tweets on Twitter, instant messaging, and texting. The debate of whether the use of social networking is a negative or positive aspect is a continuous one. In the case of Steven Pinker, his essay “Mind over Mass Media” argues that media technologies have a positive effect on mental development. In contrast, Sherry Turkle’s essay “Connectivity and Its Discontents” asserts that technology has a negative effect on interpersonal relationships. Although Pinker makes many excellent points on how technology is improving intelligence and Turkle provides exceptional ideas of how technology is damaging to relationships, neither Pinker nor Turkle provides the best answer to this question due to their lack of credibility and inclusion of logical fallacies. Instead, we should, while aware of the risks and dangers of social networking, use the Internet to its full potential.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society have certainly come a long way. Social media is influencing consumers on what they are going to buy next. Social media is helping businesses to become more aware of the impact they have on their customers. Social media has a big impact on an individual and a business.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
In our day to day lives we socialize and interact with many different types of people, including family, friends, colleagues, or even complete strangers. Before technology people stayed in contact via regular mail, writing letters, telephone calls and face to face communication. Today the way in which we relate to others is completely different. We use social media for finding romance, seeking employment, or getting advice. This is where social networking and social media come into play. Many people may think that the use of social media is making them more social and more interactive with society. But others question if that is really the case. Is social media making us more or less social? Is it changing the way we interact with people on a daily basis? Is it having a more positive or negative impact on society?
First of all, social media has made it possible for people, or even families, who live far away from each other to communicate easily. Before, people used to communicate through writing letters and having them sent through the mail, which would take a lot of time and communication could not be done fast enough and constantly, however, now communication is easily done through social interaction networks on a daily basis using the Internet. Head of marketing at FreshNetworks, Jo Stratmann, states that indeed social media has completely transformed the way that people communicate with each other, and in a positive way, and is improving internal communication between people and even companies and workplaces (Using social media to improve internal communications, n.d.).
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.