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America is a country that dreams of quality. No matter what the product, every person wants to have the best. Advertisements work to make their product appear to be the best, but each product is not fit for every person. The Rolex advertisement in The New Yorker and the Rado advertisement in Wired both work to target wealthy, middle-aged men. Although they both target middle-aged men, the Rolex advertisement works to target middle-aged men who are interested in golf and are sportsmen, while the Rado advertisement targets middle-aged men who are interested in luxury and are businessmen. While both advertisements are similar in target audiences because they both target middle-aged men, they are different in the way they present their products. One advertisement presents their product by partnering with the U.S. Open golf tournament, while the other advertisement presents their product by appearing to be luxurious. Considering these differences teaches us that although these similar products have the same target audience for gender and age group, not every middle-aged man will like both of these products due to their personal interests. Because the target audience for Sports Illustrated is men who enjoy sports, I recommend that we put the Rolex advertisement into our magazine.
The Rolex advertisement is relatively frank. It shows a large picture of a golf course that is brightly colored and portrays the outdoors. It illustrates the sun vividly shining, a blue sky, and bright green grass and trees. This image lures in men who enjoy watching or playing golf, making them interested in the advertisement and the product that is being advertised. The advertisement is obvious in its target audience and does not try to overcomplicate what ...

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...rtisements with certain pictures and color schemes so that the viewers feel a certain emotion when they see the advertisement, and based on how they feel, they will buy the product or watch a certain sporting event. The significance of this advertisement analysis is to help decide which advertisement would better fit into Sports Illustrated Magazine. These advertisements have the same general target audiences: wealthy, middle-aged men, but they are used to appeal to men with different preferences and personalities. By analyzing both of these watch advertisements that target the same general audience, we can narrow down which advertisement fits better into Sports Illustrated Magazine, and why it fits better into the magazine. Looking at all of the factors of each advertisement, it is obvious that the Rolex advertisement should be published into Sports Illustrated.

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