Deepak Sindh and Paul Johnson founded Adeptia in 2000 to compete in offering much-needed products able to get information of a company’s system to another that had risen from “the boom of Internet commerce and an increasingly technology-savvy workforce”. While there were many competitors in the fields, Gartner Group forecasted that by 2006 Adeptia would take 30% of the market revenue. Adeptia took advantage of the Internet technologies to provide a better and different product than its competitors. “Rather than trying to create a special like for every imaginable connection between various applications like the competitors had done, Adeptia built a set of services that a company’s own IT people could use from to connect any two systems.” Such product was cheaper, easier to use and faster to deploy. Here follow some of the strength and weaknesses of Adeptia.
While Adeptia provided what seems to be a successful product that is differentiated enough to that of its competitors, Adeptia has problems determining a clear target market or sales process. Deepak had the technical skills and Paul was the management expert but they both new they needed someone to take care of sales. Adeptia’s initial problem was finding a sales force that would help bring revenue into the company. Although they did good recognizing their personal strengths and weaknesses and looking to supplement their companies with the staff they lacked, they had some trouble finding the right person. At first Deepak and Paul hired two junior sales representatives with the hope that they would demonstrate the value of Adeptia’s product, Indigo. Unfortunately, they were unable to bring any business into the company. One of the problems with the sales representatives was t...
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...a should focus in this particular product instead of having random products all around. Later, once this is completely stable they can think of expanding to other markets.
In terms of pricing, Adeptia offers a good value proposition. Compared to competing products their prices are much more affordable but at the same time their service is more efficient, fast and flexible. I believe though that there is no need for them to have such low price, their margins can be much bigger. As I states above Indigo’s core competency is how easy and fast it is to implement it. Although Adeptia believed that they would differentiate themselves through pricing, companies have expressed that what they actually appreciate is the system in and of itself. While lower prices can be a good way to get doors opened I believe they can still increase their prices and therefore their profits.
With an evolving market in the various fields marketing, companies needed to readjust their and update their marketing strategies. Centuries ago, a company that needed to market for its products would just post a paper note at the main town street and if people liked the product it would be sold. In the 21st century, marketing became an essential field and necessary branch in any company that plans to succeed. Aetna recognized this necessity and while analyzing the company’s strategies and structure, one can recognize the un-doubtful organization in identifying their target market. Through the creation of different subsidiaries, Aetna, Inc. is able to organize its target market and classify their various services based on the target market’s specific demographics.
... and products. This will allow the company to increase its product line in order to respond to the change in consumer preferences, and also gain the right of patent.
...e worthwhile. Many products have failed in this segment because they have tried to treat the segment as one group. Distributing a new product to the market through the process of place; Manufacturer, Wholesaler; Retailer; Consumer
They have to make sure that they have lower costs, goo quality products, and satisfied customers.
They want the quality of their products to remain high so that the loyalty of their customers remains strong and growing. The company continues to grow based on their constant innovation and distinction of their products in today’s market.
This can destructively affect together the sales capacity and market portion of the obtainable product. Market cannibalization transpires when a new product interferes on the current market for the oldest production, than relatively increasing the establishment's market center. In lieu of imploring to a new fragment of the market and rising market distribution, the new product demands to the firm's present-day market, consequential in low-price sales and market share for the present product. The market cannibalization can consume a deleterious influence on a industry's outcome, pressing an presented outcome's existence to close precipitately as sales transferred to the new product, in place of commencing into a new market as anticipated. A product should cannibalize another product when it can increase profits even more for the entire product line or business (Vincent, 2016). There is one way to productively guarantee wholesome cannibalization is to certify resilient product trustworthiness to the innovative product. Consumers that are dependable and devoted to your brand are expected to try out a new one that is produced by the same business and may a unique selling proposition compared to the old product. The resolution to the problem is straightforwardly manipulated policymaking administrators within enormous firms, whichever
If the market is to grow it is important that consumers have a wider choice of products available to them.
Expansion in product line: diversifying its product line will open a new set of opportunities while at the same time it can differentiate itself from the competitors.
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
-The company has diversifies into too many spaces which might make it difficult to handle the brands
...on in today's market, but in order to remain competitive they must find a way to distinguish themselves from these competitors.
The first issue is the size of their target market. Being in the industry of high end
... this and their marketing strategy will be key if they are to remain viable, grow and compete in the market.
With its current customer base, the company can create a new product line that will be attractive to existing customers and also
With the rise of the economy, consumers have become more and more knowledgeable on selecting their favourable product as a result the organization cannot focus on what it sells but on the side focus on what the customer wants to buy.