Adam Silver's Violation: A Case Study

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In 2014 during the NBA playoffs the Los Angeles Clippers had a major hit, not on the court but by their owner. TMZ had recovered audio recording of owner Donald Sterling allegedly making offensive racial comments about black people and specially pointed out basketball star Magic Johnson during a phone call. “It bothers me a lot that you want to broadcast that you’re associating with black people. Do you have to?” was one of the comments among many others. (http://managementhelp.org/blogs/crisis-management/2014/04/26/clippers-donald-sterling-and-crisis-management-for-racism-scandal/ )The phone call that was released was done so by an unknown woman at the time. The NBA Commissioner, Adam Silver acted swiftly and justly. In the beginning the plans of the NBA was to be proactive and also a little dismissive of the accusations. When these allegations were first made the Clippers players (mostly black) silently protested by turning their shirts inside out and starting a We Are One campaign. They also quickly responded stating that these allegations have not been proven to be true along with Sterling’s sincere apologize to the public, team and his “longtime friend” What he did with his decision was validate his position with the public. Though he really didn’t have a choice with the threat of boycotts at hand along with the financial blow the NBA would have faced if the decision was un-liked. “Silver certainly understands where the NBA’s bread gets buttered. The loyalty of minority audiences significantly defines the NBA’s market. Silver acted with that audience (the fans, not just the players) in mind”.( http://time.com/83248/donald-sterling-nba-adam-silver-racism-punishment/) This is the most important portion of all if Silver had not had this in mind the decision may not have been as successful as it

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