Ad Comparison

The first ad is advertising a watch by Certina. This ad is fairly straightforward; it demonstrates the product, a character and some writing. The character the ad uses is popular; this increases the chances of the watch being bought. My first impression of this ad is the roughness and the strength it possesses, judging from the product’s shape, design, and the black stripe in the middle.

The second ad is advertising a watch by Movado. This ad is quite simple, it contains a neutral background, the product which has the same dark color as the background, and a bit of writing at the bottom. My first impression of this watch is its unique simplicity and preciseness. Though it is simple and straightforward, the ad treasures abundant information.

The writing the ad uses, in the Certina watch, is formal. Though looking at the picture it seems sporty, as well. The brand’s name is all capitalized, is in fairly big font, and is added with a red background fill. The sole purpose of that is to steal the viewer’s attention after being focused on the watch. Beneath the brand’s name comes the year it was established and where it originated. However it is in a small font and is all lowercased because this statement is purposed for people who are serious about the watch and want additional information about it. In the other corner, the model name is written in bold and is capitalized. “BIG SIZE” is written after that, which is also bold but between quotation marks. This particular statement about the watch is significant because it draws the consumers’ attention back to the watch after being distracted by the text. Beneath the model name is also some additional specifications of the watch, which is also for people...

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...thirties looking for excitement and competition; males who like it a bit rough and like to take risks; males who like formality but also have the passion for sports. The ad is targeting men who have a low self-esteem and need to have self-confidence and respect from others.

The second ad is targeting late teenagers and young adults who are mysterious and admire sports in all its kinds. It is targeting males who need to develop all their potentials to the full.

In the end, both ads as a whole are very good, the forms they followed to persuade the audience into buying the product are good. Personally, though, I would not choose to buy neither of them because I do not fit into the targeted audience. However, a man that has the same goals and characteristics of the targeted audience would definitely consider buying one of the products.