Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
As a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
Sexy lingerie, skimpy clothing, high heels, and lots of skin; this is what can be seen walking down any street, flipping through any magazine, browsing online, or shopping for groceries. Everywhere a person turns women’s bodies are being graphically used to sell a vast variety of products. Sex sells is the mantra of the advertising world and why would it not be when the use of sexual images dramatically, and provable increases sales. Sex has become the selling point of a product, rather than the value of the product or service itself. Beauty is no longer in the eye of the beholder, it is a set standard that can only be achieved by living up to impossible standards. Women struggle to change their attitudes, their looks, and their morals all in an effort to conform to a exceedingly high standard that through years of watching these images on television, and seeing them in magazines have become normalized to the point where, often unconsciously, they are accepted ideas, values, and standards; for women far more than for men looks are crucial and more defining and it is hard to achieve and maintain the image that media has defined as attractive, sexy, or desirable and the media promotes this through an continual barrage of visual cues.
The target audience for this particular advertisement is males, both in their teens and twenties. The appeal to men in their twenties is strongly evident, through the overt sexual nature of the photograph. While most of the female’s features are not visible, the parts which can be seen, result in a highly sexualized image. The appeal to the teenage male population takes a bit...
Advertising Analysis This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so. The commercial begins with Latino rap music playing in the background, as a man drives up in a 62 chevy low rider convertible. This car is the paramount of ghetto style enhancement.
“Many a small thing has been made large by the right kind of advertising” (Mark Twain). Advertising, the very business of claiming attention. Through many successes and twice as many failures, advertising has always been a competitive field to be a part of. New techniques are constantly being shouted out or thought of to try and get a head in the game. Propaganda, obnoxiously large print headlines, and lavish pictures are few of outrageous techniques to get the message out there. However the need to bluff, or over exaggerate products and brands is no longer needed, when you can simply emphasize with a simple tool. Sound, the very tool humans use to associate language, can be the tool used to associate advertising endorsements. With the emotional effects sound can create, it has been shown to create emotions to certain adverts and companies. Despite which emotion is trying to be perceived, sound proves to be more useful as an influencer than visuals in marketing. Either used as the main source of an advert, or the backdrop, sound creates an environment or advertising persona. Truly, sound is the key to successful advertising in society. With the rapid decline in print media and up rise of technology, sound is more of an important factor to advertising media masses today. While sound is found more intrusive than visuals, it has also found to have more impact on consumers. Due to its booming qualities, sound can create both positive and negative attitude towards advertisements and brands. However the echoic impact is still stronger than iconic, and shows in fact why sound should be more widely used.
The models are thin and wearing nice, party dresses, which show a fair amount of skin. This showing of skin creates a fashionable and carefree image. The dresses that the two women wear are tasteful and complement each one individually, adding a sense of appeal to the men and women that are viewing the advertisement. The clothing, fitted to slimmer models, implies that Diet Coke does not cause weight gain. The dresses "promise" the consumer that they will look thinner and more radiant if they drink the product. Also, the Diet Coke advertisement uses thin models to portray that drinking this product is harmless to the body. The slim models compel the viewers to believe that they won 't gain weight if they drink this beverage. If young women see beautiful girls drinking Diet Coke, they 'll want to drink it too, so that they might look as attractive as the models. Meanwhile, the young men who see this advertisement will want to drink a Diet Coke so that they would have a common interest with girls similar to those presented. When an individual sees the image of the two models having a fun time, they associate it with the Coca Cola brand and will want to buy a Diet
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.