Acent Overview
Acent is a nonprofit food aid organization that collects grains and other dry food products from distributors within the United States. We are part of a larger worldwide network of organizations that dispenses the food to nations around the world in need. Our job is to collect and redistribute the food merchandise to the correct food relief organization. Rice and soybeans are distributed to; Feed the Tummy and sent to Indonesia, whereas feed grains and dry beans are sent to Africa through Food for Growth. At the present time we collect food the mid-west and southern states.
A Healthy Work Environment
At Acent we believe in a healthy work environment, where communication is at the top of the line. We believe that transparent communication is essential for the success of our company and its members. Here in this manual you will find five best practices of communication within the organization and among members. It is outlined by purpose, objective or goal; the situation; point of view or audience; the message and as a final point evaluate success.
PURPOSE, OBJECTIVE or GOAL
Know the purpose or objective of communication. Use the five W’s; who, what where, when, and why in order to create a clear outcome for the purpose or objective. Is there a goal in mind? Goals should be tested immediately against the context in which you’re trying to achieve them (Hattersley, 2007).
Example:
• Trucks are arriving late to collect grains in the mid-western division. A goal needs to be in place to prevent further occurrences. Our goal is for the truck to arrive on time. The questions are; why are the trucks arriving late to their destination and do they need more time or a change in route? What can Acent do to ensure a timely rec...
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...luating our success we do pride ourselves on showing employees of the month and managers of the quarterly.
Example:
• Monthly and quarterly Meetings
• Monthly and quarterly mail out newsletters and posted on the Acent web site.
• Monthly and quarterly recognition
Works Cited
DHA Communications. (2014, April 30). Developing a communications strategy. Retrieved May 10, 2014, from knowhownonprofit.org: http://knowhownonprofit.org/campaigns/communications/effective-communications-1/communications-strategy
Hattersley, M. (2007). Management Communication: Principles and Practice. Retrieved May 5, 2014, from VitalSouce bookshelf version: http://digitalbookshelf.argosy.edu/books/0077383176/id/ch02lev1sec2
Hattersley, M. E. (2007). Management Communication: Principles and Practice. Retrieved May 7, 2014, from http://digitalbookshelf.argosy.edu/books/0077383176/id/pg61
Mary Ellen Guffey, Kathleen Rhodes, Patricia Rogin. Business Communication: Process and Product, Sixth Canadian Edition. Ed. Anne Williams. Sixth Canadian Edition. Toronto: Nelson Education, 2011. EBook. 11 April 2014.
Chapter 14 discusses communication outside of the workplace. Leaders must know how to create effective
Miller, Katherine. Organizational Communication Approaches and Proccess. 5th ed. Boston, MA: Wadsworth Cengage Learning 2009.
Communication in the workplace is vital to ensuring the success of a business. If communication is not effective in a business, miscommunication occurs which leads to conflicts which results in lost time and money. In the workplace today, different tools are utilized to connect us with management, co-workers and others, such as email, social media, teleconferences, as well as direct communication and presentations. Showing a clear, concise and error-free message is essential in delivering your message.
McClave, H. (2008). The Process of Communication. In Communication for Business (4th ed., pp. 3-9). Gill & MacMillan.
Even though organisation communication literature gives the model but it is mute on what are the various types of messages and channels and its effect on employees. This information we can gather from general communication literature and marketing paradigms. Hence it becomes necessary to look at Organisational Communication from an Internal Marketing perspective.
There strategic communication plays the role of assisting in the management of organisational relationships in relation to disbursing information to the various stake holders in a timely manner and in a way that solves any uncertainity (Cutlip, et al., 2006; Everett, 2001). The rise of strategic communication comes from the identification of important strategic issues both internally and externally which require to be solved in the right time to enable smooth flow of information (Everett, 2001).The effort of identifying and differentiating the key strategic matters in organizational communication is one of the key contributing abilities in the endeavor of developing strategic communication (Steyn, 2003). Organisation communication needs remain to be fluid can shift depending on different situation (Weick, 1979, p. 132). The organisational member’s such as manager and employees ability in the identification, , interpretation , differentiation and being able prioritise communication matters are an important skill for the development of an organisational strategic communication effort (Murphy, 2007; Whittington, 1993; Clampitt, DeKoch, & Cashman, 2000; Porter, 1996;Cummings & Wilson, 2003; Steyn, 2003). Scott (2003) asserts that in an organization there are a number of flows which connect to form a system, he identifies the flow of information as being the one with the most importance since it places demands on organisational players to process information within the organization. The way information gotten is processed from the environment has a potentially to influence an organisation’s success (Daft & Weick, 1984). Environmental scanning understanding underpins the creation of strategic communication as a
The organizational communication is the process, information, message, network; data flow inter-depended to the relation, environment and uncertainty. The organizational communication can have the role to maintain an organizational cooperation and solidarity so that it can create a solid team to achieve the shared goals. The organizational communication is very important to be managed. The proper communication management in an organization will give the progress for the organization itself (Tourish & Hargien, 2004).
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.
...ore, I would recommend companies to identify communication strategies which emphasise the importance the awareness of communication, an aspect which must not be underestimated.
American Management Association defines, ‘Communication is any behaviour that results in an exchange of meaning’.
Communication helps managers to perform the basic function of management as it is a foundation for planning, organising, leading and controlling. Leaders in an organisation must communicate effectively with their team members so as to achieve the team goals and maintaining strong working relationship with all level of employees. Communication is extremely important for the smooth running of an organisation, because organisation can’t run successfully without effective communication as it is act as organisational blood (Lussier & Achua, 2013; Shukla, 2011; Management Study Guide,
Electronic Communication. Today organisations interacts with its various constituents differently – employees, board members customers, partners and others – depending upon the nature of the message, the goals you are trying to achieve and the strengths (and weaknesses) of the available media – telephones, voice mails, fax, text etc. It can be used to all stakeholders including internally and externally. This type of communication is important because it adds a powerful n...
One of the main aspects in communicating is listening. An effective listener is one who, not only comprehends how the speaker feels but, also understands what they are stating. Building a strong connection between the speaker and the listener is one of the first steps to become a good listener. By building this connection speakers should first be in an environment with open minded listeners, it makes them feel more comfortable to state their opinions, feelings and ideas. Listeners should avoid being judgmental. The individual does not have to agree with the ideas, values or opinions of the speaker; however, to fully understand them, one must put aside their criticism. Speakers will believe that they can trust the listeners with their information when they know that they will not be judged. Miscommunication happens frequently, listene...
Communication is the process of transmitting information and meaning. It is important for managers to develop their communication skills, because it is one major skills needed by managers. The management roles, which are interpersonal, informational, and decisional and the management functions, which are planning, organizing, leading, and controlling all require communication.