Abercrombie & Fitch
In America today, there are many different clothing stores. There are stores setting images for all ages, and styles. The majority of the upper-class stores are setting the American image for the young adult population. Many of the advertisements for these stores are somewhat similar. I have spent the last year and a half working in a clothing store called, “Abercrombie and Fitch”. Seeing this store change and grow with its image of vintage American clothing, I have found many rhetorical issues. Within this essay I will be discussing the many rhetorical issues of the clothing company “Abercrombie and Fitch”.
Abercrombie and Fitch, a clothing company, that advertises, to the American young adult population, was founded in 1892 by two men; David T. Abercrombie and Ezra Fitch. David T. Abercrombie was born in Baltimore and was a former inventor and taper. Ezra Fitch was a successful lawyer. David convinced Ezra to become his partner in 1892, when the company was founded. By 1904 Abercrombie was the largest outdoor equipment and clothing store in the US. Today A&F is one of the biggest clothing companies, selling the “all-American” vintage look.
When Abercrombie advertises a new season, the company goes all out. Whether it is fall, winter, spring or summer, the advertisements are all promoting the same things. These advertisements are full of either slim or buff young adults, modeling the A&F clothing line. Posters of models are hung all around the store. Abercrombie catalogs are made available to purchase in the store, and there is also the option to receive the catalog in the mail. The shopping bags even have these characteristic models on them. Not only do these magazines, pos...
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...son. I realize that when advertising clothes for a company that a company want the image to look good and appealing. I think that A&F has so many problems with their company, because of the people they use as their models. Not just anyone can model for A&F. The standards are very high, which makes becoming an Abercrombie model challenging. I really don’t have a problem with the way A&F advertises their company, but I can see where some people might think that it is wrong. Abercrombie is setting this image of what the look should be for the men and women wearing the clothing. A&F is mainly trying to sell to the young adult era, not the teeny bobber era. Using beautiful people, to set the “all American” vintage image, season after season is something that is part of the A&F Company. It sets a fun and comfortable look for the young men and women of America today.
Abercrombie was commercial artist for some time before focusing on painting. This fact relates her to many black artist who also worked in the commercial setting without owning their identity. During the peak of jazz music there was a lack of black artists as corporate designers due to discrimination, lack of
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
Even more important than the clothes you wear is how you choose to live your life -- a choice that is entirely your own and no one else's. No store can choose a "lifestyle" for you, and no one should talk you into believing that drinking, having sex, or anything else can make your life better than it already is. In their desperate attempt to sell their products, Abercrombie and Fitch has forgotten the individuality of the word "lifestyle". While claming that underage drinking and just the right outfit will make your life better, they forget that it is impossible to ever change your individual persona, or who you truly are. No tomboy flares or martini shakers will change that. That's why I decided to stick with my old jeans -- they're comfortable, I like them, but most importantly, they're me.
In December 2003, Abercrombie and Fitch decided to stop issuing its quarterly magazine, which it had published in addition to its catalogs since 1997. In a statement issued at the time of the recall, Abercrombie said, "While it has enjoyed success with the Quarterly over the years, the company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the spring." "We just felt it was time to retire it and come back with something that has beautiful imagery and classical photos," said Hampton Carney, company spokesman, in the Times. "... But that doesn't mean they're going to go totally conservative and lose their nerve. According to CNN.com, Abercrombie said that the recall of the magazine was due to the need for counter space for a perfume, but opponents of the catalog are saying that it was in response to protests against its racy content, such as nude models and articles about sex. Criticism is not new to Abercrombie's marketing strategies; groups such as the National Coalition for the Protection of Children and Families, the American Decency Association, and the Focus on the Family organization have protested against its sexual content for several years, according to the New York Times.
Descriptions of ritual circumcision span across cultures, and have been described in ancient Egyptian texts as well as the Old Testament. With this being said, “The American Academy of Pediatrics believes that circumcision has potential medical benefits and advantages, as well as risks. Evaluation of current evidence indicates that the health benefits of newborn male circumcision outweigh the risks and that the procedure's benefits justify access to this procedure for families who choose it, however, existing scientific evidence is not sufficient to recommend routine circumcision.” (n.d.).
When parents first discover they are having a baby, there are so many aspects to consider. Who is going to be their doctor, which hospital are they going to deliver at, what are they going to name the baby, and what color should they paint the nursery. Parents that are expecting a male newborn have to decide if they want their baby to be circumcised. For many families, this is an easy decision based on their cultural or religious beliefs. However, for others the right option is not as clear. Over the years, the topic of circumcision has been debated and views have swayed for and against the procedure. Ultimately, the parents must evaluate all the pros and cons and make the decision that aligns best with their thoughts and beliefs. The parent’s decision about the procedure will be influenced by various factors. It is vital that they are educated on the accurate information surrounding the advantages and disadvantages of the circumcision. This paper will evaluate both sides of this controversial issue.
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
Per WebMD “Male circumcision is a surgery to remove the foreskin, a fold of skin that covers and protects the rounded tip of the penis. The foreskin provides sensation and lubrication for the penis. In most cases, circumcision is elective surgery, which means there isn't a medical reason for it”. If it is done, circumcision is usually done soon after birth. It’s been disputed that circumcision can be traced as far back as Ancient Egypt. Some believe that there are paintings in tombs and along the walls of caves that show early male genital mutilations and alterations (Hodges). Despite extensive history, western culture (English speaking) can credit its most recent practices to the thinking of the 19th century when circumcision was used routinely on males and females to prevent and stop masturbation. Around the same time the medical community began to focus more on germs and sanitation and a common thought was formed.
Abercrombie and Fitch, also known as A&F, is an American retailer that focuses on casual wear and accessories for young...
Circumcision has been a religious practice in many different cultures, ranging from Africa to the Middle East, and to Asia. While prevalent in both Jewish and Muslim societies, the earliest known documentation of circumcision comes from Egyptian hieroglyphics discovered dating back to 2300 BC. While the reason behind circumcision is currently unknown, many theories exist as to attempt to explain it origins. One theory persists that that circumcision started as a way to release the body from sin, and purifying both the individual and the society, as sexuality was seen as dirty and impure, and the removing of the foreskin would reduce sexual pleasure. In Abrahamic faiths, Jewish and Muslim, circumcision is practiced as a way confirm one 's relationship to God, and is stated in the Torah, as the covenant between God and Abraham, “This is my covenant, which ye shall keep, between me and you and thy seed after thee: every male among you shall be circumcised. " While two of the earliest form of Christianity, Coptic Christian, and Ethiopian Orthodox
In 2013, about 7.4 million tons of chocolate is expected to be consumed globally, totaling to nearly $110 billion (Pardomuan, Nicholson). I can honestly say that I will be one of the many people who contribute immensely to those massive quantities. Chocolate has always been one of my guilty pleasures, leading me to consider myself a “chocoholic.” After 20 years of eating chocolate, I learned there is more to chocolate than meets the eye. Many chemicals compose each delicious piece creating multiple psychological effects on the mind. With the knowledge of the chemical and psychological influences that chocolate has on the human mind and body and my own curiosity as to why I love it so much, this led me to ask: Why is chocolate considered such a pleasurable and craveable food?
The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In 1980 the Silverman’s encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein family bought the rest of Retail Ventures and opened 153 American Eagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada. American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada (http://www.hoovers.com/american-eagle-outfitters/--ID__17231--/free-co-factsheet.xhtml).
According to the American Pregnancy Association, “The rate of complications ranges from 0.1%-35% with most complications involving infection [or] bleeding,” ("Circumcision: Benefits, Procedures and Risks"). Supporters also believe that the procedure is the parent's choice alone. There is also the cultural and religious argument. Muslims and Jews undergo the procedure as part of their faith, and banning circumcision could infringe on their right to freedom of religion. In conclusion, those in support of circumcision believe that it is beneficial to health, poses little risk, is more pleasing, and is up to the parent of the child to decide. The zeal of circumcision supporters is matched in the opposition, who also bring valid arguments to the table.
There are many myths and misunderstandings about chocolate. For example, chocolate is not addictive. Many people might consider themselves “chocoholics”, but the fact of the matter is that there is now actual chemical addiction. Researchers, instead, insist that chocolate cravings are stimulated by the “sensory properties”, such as the smell, taste and texture, of chocolate (Brody Pars. 26). In a study concerning the satisfaction of a chocolate craving, one group was given a milk chocolate bar, one group was given a white chocolate bar that contains no actual cocoa, one group was given a capsule of cocoa powder, a...