AT & T And Bell Systems Case Study

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In the early days of the mobile phone, AT&T and Bell Systems was no doubt a first mover which is a technology company that competes with other high tech companies to develop innovative products and services according to Hill, Jones, and Schilling (2014). The company’s actual first mobile call took place on June 17, 1946, and was made from an automobile in St. Louis, Missouri. There was a first mover advantage for AT&T which offered an innovative idea, mobile telephone service, when there was no similar service being offered for the general public of its kind out on the open market. Also, AT&T had a very strong brand reputation with customers for telephone service because it was one of the few companies offering communication services on any level. The early mobile phone service made …show more content…

In 1971, AT&T was the first company to propose a modern-day mobile phone system to the FCC according to AT&T.com (2016). By the mid to late 70’s, the company offered mobile phone service to subscribers initially in and around the Chicago area. AT&T went on to expand and offer mobile phone service to a larger group of customers. This expansion increased the company’s brand loyalty which was already strong from years of the company dominating in the communications market across the United States. According to AT&T.com (2016), from 1925 to the mid-1980s, Bell Labs brought the world inventions and discoveries that changed the way people lived, and those inventions helped to broaden people’s understanding of the universe. There were still very few communications companies available, so by the mid 1970’s – 1980’s the offering of mobile phone carrier service by AT&T as well as other electronic communication services offered by the company had given AT&T the advantage of being a market leader as reported by AT&T.com

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