ASPCA Rhetorical Analysis

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When watching TV, sad shows and commercials aren't most people's cup of tea, yet many animal organizations use this rhetorical element for advertising. Two of the most famous organizations that use this strategy are the ASPCA and PETA.The most popular ASPCA commercial is one that is normally accompanied by sad video clips and music which, immediately makes most individual's eyes sweat. This is because no one in their right mind likes to see an animal being abused or neglected. On the other had PETA's use of the sad videos goes too far. It allows millions of people fall into the trap of thinking that the way that animals are being treated in these commercials is representative of how animals are being generally treated across the country. Mainstream media has allowed animal activist organizations to influence the opinions of individuals all over the …show more content…

People for Ethical Treatment of Animals or better known as PETA is one organization that is commonly guilty of providing false information and videos. PETA’s main claim is that they are the advocates for the lives of animals as they are not able to stand up for themselves. “Our cruelty caseworkers receive a constant stream of calls from caring people all over North America who have witnessed animal abuse and want to help but don’t know how to proceed,”(Augustus Club). Which, is where PETA steps in in order to help those animals. While they do some good deeds, PETA continues to make headlines for a variety of different offenses. This includes Huffington's post “Shocking Photos: PETA’s Secret Slaughter of Kittens, Puppies” (Winograd), as well as Daily Wire’s “PETA Trivializes RAPE In Appalling New Ad” (Prestigiacomo). Overall, PETA doesn’t have enough credibility to deserve the millions of dollars in donations that they receive on a yearly

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