A case study on Levis Strauss.
Introduction
Levis Strauss has been the market leader of blue denim Jeans since
1853, but of late the sales have started to plummet it has lost a huge
amount of its share in the market. This has lead to closures of stores
throughout America and layoff staff in this report I will look at the
following questions
1. What is Levis Strauss environmental domain?
2. What factors in its environment are giving rise to opportunities
and threats for Levis Strauss?
3. How are Levis managers trying to manage these opportunities and
threats?
4. With reference to their Web site and additional research what is
Levis current position.
A report on Levis Strauss
Question 1
Levis Strauss and co is one the worlds leading branded apparel
companies. Levis design and market Jeans related products and casual
clothes. Its product is sold world-wide. Established in 1853 by Levis
Strauss it headquarters are based in San Francisco. It is a company
that was valued over the 7 Billion dollar mark in 1997. Its most
famous product lines are Silver Tab, Red Tab, Dockers and
Levisengineered brand. At the current time Levis are trying to promote
their New "Silver Tab" brand. It is regarded as their most "hippest
clothes" and it appeals to the core teen market. Levis plan to spend 5
times the amount they have spent on the year before on promoting their
products this is because they have realized recently they have lost a
large sh...
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