A Web Site to Promote a Chinese Restaurant
Whether it is a full-size buffet restaurant in the busiest section of town or an intimate bistro by the lake, restaurateurs hope that their businesses will attract and hold a solid base of repeat customers. Many restaurants do in fact thrive; while others find themselves struggling to keep their doors open a year after their debut. How to have a successful restaurant is always a tricky proposition for a business owner. Yes, there are ways for him to increase the chances of success. One way is to get the restaurant on the web. This essay will discuss how to create a web site to promote a Chinese restaurant named Pagoda. The web site for Pagoda restaurant has to be attractive, informative, and professional in order to increase the restaurant local exposure, and expand the market to tourists and traveling business people.
The web site has 6 different pages that introduce various information about the restaurant. They are Home, About Us, Location, Menu, Special Occasions, and Contact Us. These six pages have the same set-up; they all have the logo of the restaurant on top of the page, then comes 6 links appearing right beneath the logo name. The contents of each page are different from other pages because they introduce to viewers specific aspects of the restaurant. Viewers can go back and forth between the pages by clicking on the links; they don’t have to go back to the home page to navigate to the next. This helps viewers to save time and energy. It’s also convenient.
The main page or Home page of the web site has become a backbone for the information found on the restaurant’s site. It is significant because it is the first place people enter the web site. If people are attracted by the main page, they feel anxious to go further to other links of the site. If the main page is plain (dull), non-professional, and unattractive then people will not waste their time to look for more information.
On this main page, I put the image of the restaurant at the center of the page, right after the restaurant logo. The reason why I did this is because it gives a first impression to viewers. As the name “Pagoda” restaurant, the building has a shape of a pagoda architecture, which stands out from other buildings in the area.
It still has to launch some sales promotion to keep the existing customers and attract the new customers to try this kind of food. Therefore, the Boiling Crab should stimulate more sales by launching the periodic promotion. For example, every $50 gets five percent discount or free Cajun fired. This promotion may stimulate customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion can be modified based on each location. In the U.S. market for the restaurant, Yelp is the mandatory choice to draw attention of local people or people living in U.S. more than 1-3 months because whenever people travel to each location in U.S., they have a tendency to look for restaurants from Yelp. Therefore, the Boiling Crab may launch some promotion to encourage customers to check-in and review in each location, so the highest review will push the name of restaurant in the top rank in that location. The owner may offer free soda for each review. Moreover, Twitter, Facebook, and Instagram are the next choices to use to advertise the Boiling Crab because these options are quite popular for U.S. and other countries, like Thailand, Brazil, and Germany. These options help increase the customers both from local and foreigner. The advertising in the social networks is very
One quality that is involved in a restaurant is the atmosphere and the positive energy it gives off. Considering the Western theme, they have the restaurant well decorated from the entrance, to the place where you sit. The walls are painted with tumbleweeds on them, with great lighting that allows you to see, and not go blind. The plates and silverware are very nice, as is the food that goes into them.
The idea of knowing police tactics are also needed when in pursuit. A police pursuit is a chase between an officer and a suspect who has thought to have committed a crime. This can be very dangerous depending on the amount of civilians in the local area of the high speed chase. Without ...
My website has three pages to it: About, Home, Contact. The About page is about me, it gives background on my dance experience and where I dance know. I also included a photo of myself dancing because I wanted to keep the website personal. The Home page includes text, photos, videos, and diagrams. It has some text that I wrote about my own dance experience as wel...
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
The use of force by law enforcement officers is sometimes required when dealing with suspects resisting arrest and/or individuals disobeying direct orders. However, when the use of force becomes excessive or is used unnecessarily, law enforcement officers are arguably committing ethical violations. (Peak, 2011) Police officers are given the responsibility of enforcing laws and ordinances to provide protection of life and property. Therefore, the ability of law enforcement officials to to cope with situations firmly, courteously, tactfully, and with respect for the rights of others is undoubtedly essential to the occupation. The duties of apprehending the most unruly of criminals is a challenge placed on the shoulders of our law enforcement professionals. During theses times the behaviors carried out by officers is highly scrutinized and upheld to both the department and
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
With our growing obsession of food culture, and an estimate of 16 million restaurants worldwide, there is one neglected element that has been right in front of us all this time: the menu. When it comes to profits, the menu is not only important; it is everything in a successful restaurant brand identity. Research has found that a customer only takes an average of 109 seconds reading a menu. This is the time limit one has to impress and sell. This essay will outline different ways and means on how the graphic designer under-take different methods to turn the menu into a sales tool for the restaurant and will discuss menu design techniques to help boost the effectiveness of the ‘silent salesperson’ onto customers and increase profits (Pavesic, 2013).
Fast food restaurants are popular among the consumers nowadays. Many fast food restaurants are trying to serve the needs in the market as people seek for quick and convenient place to eat. Due to the fact that there are a huge amount of fast food chains available in the global market, fast food companies have to strive for success. Just by providing quick and convenient style of eating for the customers is not sufficient to stay competitive. This is why it is interesting to study and learn about a fast food company that stands out in such a competitive environment. What has KFC China been doing to become successful? What marketing strategies did they use to dominate the market? We shall find out in the following sections.
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Malaysia is well-known as a food paradise with a vibrant and diverse food type. Malaysian cuisine is one of the reasons that tourists travel to Malaysia. (Tourism Malaysia cited in Zakariah et al, 2012). Today, the restaurant industry in Malaysia is growing and has a sizeable market in the industry. As the restaurant industry continues expand, the customer will have more choices to choose the dining restaurant. Therefore, maintaining the customer satisfaction through the better service quality is very important to prevent customer go to another restaurant (Seyanont, 2007 cited in Kristanti, 2012)