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The beer brewing process
The beer brewing process
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Over the past few weeks, the material we have covered has been preparing us to be a virtual brewer and to design our own beer. I am a very picky person when it comes to the beer I drink, because I do not like the carbonation and the taste can be somewhat salty and bitter to me. If I were to create my own brew, I would want it to be something that is not highly carbonated and is more of a light fruity flavor. The style I would create would be a nitrogen beer, which would help eliminate the carbonation and produce a light mouth-feel. I want the taste of the beer to have a summer-time appeal, so I would want to make the taste fruity but not too sweet. The beer would have a thick and creamy head that would stay for the entire time while drinking …show more content…
My mom tends to not like the sweeter beers and would rather just drink a Michelob Ultra. I think a lot of girls would want to try my beer rather than guys because of the sweetness and fruity flavors, but that is not to say that boys could not drink it. I would sell my beer in the United States because it is just a seasonal beer to be marketed towards people grabbing a pack and going to the lake or going camping or to a friend’s house. It is supposed to be a simple beer that they can just enjoy and I do not want to deal with the hassle of getting it overseas. I would package my beer in a yellow 12 ounce can with two hibiscus flowers on the bottom left-hand corner of the logo. Under the logo there would be a beach on a lake with a boat in it to make it appeal to summertime activities. My slogan would be “Laissez les bon temps roulez” which is a Cajun-French saying meaning let the good times roll. I would put it in a different language so that it draws attention and so that people have to look it up if they do not know what it means. The more time they spend thinking about my beer, then hopefully the more likely they are to buy it. I would measure the effectiveness of my marketing by starting a social media campaign to get people to post pictures of the beer and their favorite place to do it. They would post a picture on their social media with the can of beer and a certain hashtag that all contestants would use, and all the entered pictures would be put in a drawing and them and four friends could win a weekend trip to a lake somewhere. Many people would want to win the free trip, and by getting them to post pictures of the beer, more people would want to try it. I would then use the amount of pictures entered in the contest to judge how well my marketing was working. All of these qualities in my beer would go together well and make for a sweet and summery beer. I bought a home brewing kit
Rosental, David W., Twells, Richard T. Madcap Craftbrew & Bottleworks, Inc.: Zebra Beer - It's Not All Black and White. Miami University, 1999
The United States of America has a population of 260 million people. This is a big market with substantial purchasing power. As of 1997, Breckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as w...
In a History of the Worlds in Six Glasses, Tom Standage describes beer as one of the oldest beverage. According to Standage the discovery of beer was around 10,000 BCE, it was made from grain that grew in the region called Fertile that could be stored and made wet or soaked to turn into beer (p 15). Beer was shared with several people and goes on to become a social drink. Standage goes on to explain about another beverage made with wild grapes vines produced between 9000 and 4000 BCE in northern Iran (p 47). Wine became a symbol of social differentiation and a form of conspicuous consumption. In this essay I will describe how Tom Stranger’s text discusses the relationship between beer and wine with their social behaviors and their different beliefs in religion Mesopotamia, Egypt, Greece and Rome have.
The Brewing Process Beer is an industrial product. A brewery is literally a beer factory in which the brewer takes advantage of and manipulates natural processes to create the perfect growth medium for yeast. On the surface the brewing process is simple. But it you look a little deeper you find that there is a complex set of chemical reactions at work in the creation of beer.
I believe that Instead of increasing total consumption, the main idea of advertisers is to encourage consumers to switch to their brand and create brand loyalty. Retail value of beer produced annually in the U.S. is about $50 billion. (Hanson, 1997). If an advertising campaign increases its market share by one percent, its sales would increase by $500 million. (Hanson, 1997).However, if the total market for beer increased just by one percent, a brand with a 10% share of the market would only experience a sales increase of $50 million. (Hanson, 1997).
Two thirds of the human body, including an athlete's body, is made up of water. Without water we can not live, nor would we exist. Water needs to be purified in order to be drinkable and safe for humanity. Most athlete's drink high quality purified water which promotes their hydration. Dehydration is the result of not having water in your body. This can lead to fatigue, headaches, joint pain and other uncomfortable states in the human body which would affect an athlete's performance. A human can not spend more than three days without having water, therefore an athlete that uses more water than a normal person would have a shorter period of time because of how quickly they use the water. The average tissue in your body is made up of 50 percent
For American beer producers to succeed in entering the beer market in Austria, they must thoroughly understand the cultural, economic, and political forces that control the society and how if functions. The Austrian society and its culture is one of the older, more prominent societies in Europe. Although the country has advanced itself into a highly industrialized and technologically advanced entity, Austria can present significant obstacles when it comes to trying to do business.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
Alcohol has been in the world for many centuries and has become a pain but also somewhat of a solution to society. It can be viewed as something to be a social gathering that brings friends together or it can be taking as destruction to someone. Over the years alcohol has played many roles in the world but it plays an even bigger role in substance abuse. Doctors have made several points that it is okay to have a drink every now and again but people need to realize when one drink has become too many. The ideal of having a drink with friends or going out and having an occasional drink is acceptable; However, is it still acceptable when a person find their selves having a drink first thing in the morning or runs to a drink to solve their people.
It was a typical Monday morning as I drove home from work, exhausted from having to perform more than twenty four hours of duty. Windows down, Oakley sunglasses adorn my tiresome face to block the shimmer of sunlight from my sensitive eyes. Anxiously looking forward to the softness of my pillow, I pushed the accelerator to the floor propelling my car into overdrive. Zipping by the night club Area 151 was when I notice him lying on the ground, motionless. With tires screeching I quickly came to unrehearsed stop, the rush of adrenaline and flashes of my military training captivated my mind, transferring me into autopilot. As I ran over to his location yelling “hey buddy are you ok” following the ABC’s of first aid, I could not help but notice the large pool of blood from the deep laceration on his face, the twisted front wheel of his bicycle, and a strong stench of alcohol coming from his liquor stained John Sport backpack. “All my beers are broken” was all he muttered as he fell trying to get regain his footing, relieved that the fellow was alive I immediately called the police. As I spoke to the paramedics on the situation I could not help but ask myself “how could someone be so intoxicated at this time
The Brewing Industry is a global business that produces and sells beer, with more than 133 billion litres of beer sold per year and revenues of $294 billion dollars in 2006. In 2015 there was a 12.8% rise in craft beer sales in the United States, with the craft beer market worth $22.3 billion dollars (The Brewers Association, 2015). The Brewing Industry is made up of numerous multinational companies that annually produce hundreds of millions of beer barrels, and just in the United States sells over $100 billion dollars in beer per year (Beer Institute Annual Report, 2014). In the United States, the individual who is in charge of the production of beer is known as the Brew Master. From 4% to 6% (abv) is the common strength
The soft drinks industry has evolved over the last 50 years. At the end of the fifties households were consuming more wine than any other beverages. By the beginning of the seventies households were diminishing their wine consumption for appellation wine, not to mention that strong alcohols saw a significant increase during this period with mineral water. Other soft drinks such as fruit drinks, sodas and colas became popular by the end of the eighties. Soft drinks sells became steeper during the nineties probably correlated with the fact that this period is situated during the raise of generation Y. This generation was highly influenced by television and Internet, thus commercials. Generation Y has been a golden pool for marketers at that time and allowed companies to progress a lot concerning their marketing research techniques.
In the beer game, the two main problems that cause high inventory or backorder costs associated with the ordering policy of each participants; are the uncertain demand and the lack of communication between different participants in the game who are the retailer, wholesaler, distributer and manufacturer. In order to operate the supply chain efficiently, the participants of the beer game should be in a coordination to fulfill the customer demand.
It has been a long time, the name Coca Cola can almost be regarded as a symbol of consumers’ culture of Americans and people around the world with its interesting history. With a history of over 100 years of existence, Coca Cola was first founded by pharmacist John Stithy Pemberton who served in the Confederate Army during the American Civil War. He created Coca Cola to be like a painkiller, healing to treat his war injury. S.Pemberton says “Coke also can cure headache, nervousness, depression and addictions.” As understood by the American people at that time, People believed that Coke is an oral drug. Meanwhile, Coke had a new face when the recipe of Coca Cola was completed by accident. A bar employee, Jacobs, confused the Coca Cola syrup and mixed it with soda water instead of ordinary recipe of John Stithy Pemberton and as the result, Jacobs corrected Pemberton's formula. Nowadays, Coca Cola brand is a top selling soft drink and everyone in the world loves it, but everything has two sides to it. Although Coke is the current popular beverage it still has harmful health risks if we consume too much.
According to Rahman (2007), fermentation is one of the earliest ancient traditions developed by cultures all around the world to prolong the possible storage time of foods. Moreover, it is a process in which microorganisms alter the sensory and functional properties of a food in order to come up with a desirable product for the consumer. It is also the process by which the chemical changes are brought about in an organic substrate or organic materials by means of the action of a biological catalyst known as enzyme.