A Tale Imagined by Disney

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A Tale Imagined by Disney
Up until the 1950’s, books were considered for leisure and family time but not for marketing (Zipes, 2009). High-tech and mass media has brought about a culture that surrounds us by residues of the fairy tale by Disney’s marketing marvels ranging from motion picture revisions and music to toys and fast food enticements (Parsons, 2004). Jack Zipes claims that we “live in a world that causes our lives to be mediated and determined by illusionary images,” and in the last several decades, Disney does that best (2009, p. 127). Disney’s revisions of fairy tales seem centered upon the assumption of “childhood as a time of innocence with maturation into adulthood involving a loss of this innocence [and that innocence] involves a high level of magic” (Booker, 2010, p. 6). Disney uses the act of imagination and fantasy to show the audience new ways of seeing things and “to make sense of the world- not through reason” (Zipes, 2009, p. 51). This act, combined with their marketing skills, delivers the Disney message to the masses therefore putting a significant weight on their interpretation of the tale.
In Disney’s Beauty and the Beast, the author wastes no time in getting to a controversial subject of individualism and the desire for one to be true to their wishes and desires despite pressure that may be imposed by other (Booker, 2010). Belle, the main female character, and the “beauty” of the fairy tale, is unmistakably looked down upon for deviating from mainstream society. She struggles with the dualistic positioning of men and women and the struggle to manifest with socially accepted norms (Parsons, 2004). The story’s initial leap at presenting females differently attempts to introduce the fair skinned...

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...t are beyond the control of mere individuals” (2010, p. 55). Beyond the fantastical and spectacle of magic, Disney attempted to send a message that “[a] man’s survival is dependent on a woman [and] he must convince her [to see beyond his faults] to love him” (Dickens, 2011, p. 81). The love triangle presented in this magical version reveals somewhat of a feminist approach in that both the male and female characters must evolve and mature before they can live happily ever after. Though the final revelation is that both genders do experience a positive evolution in individualism and selflessness, Disney cannot shade the fact that their version of this traditional tale still affords “male characters [the ability] to enjoy the freedom of space and a freedom to adapt and change, while the females must be confined to a mold of flawless behavior” (Dickens, 2011, p. 84).

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