More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil, however, the demand for more products with natural ingredients led to the development of Replenex® and many other products for the body. Replenex®, a joint-replenishing complex with glucosamine, HCL, bromelain, ginger and green tea, has become another dietary supplement widely used in the U.S. and Canada and other countries to promote joint health.
Because Replenex ® has become a very popular product, with positive results, a marketing plan will be developed to launch the product for sale in Europe, particularly France. Reviewing statistical information about the people France, economy and growing communication networks, I believe the Wellness Company could expand globally, starting in France. Noticing the many different indoor and activities, such as ping-pong, bowling, cycling, soccer (also known as football), and tennis, Replenex ® could be just the start, and many other products could follow. Not only would the supplement benefit those more active individuals, but can provide comfort in managing for those who suffer from osteoarthritis.
There are many medications used for treatment of arthritis many of which are what are called NSAIDS, which stands for non-steroidal anti-i...
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...benefit your business as well. On the other end of it all, there is a limited option for advertising and promotion of products. With the distance, there could be issues with shipment and receipt of products. I believe with growth to many different foreign countries, TheWellness Company could expand its market to include a division in Europe to ensure customer satisfaction and greater profits for its home base company and investors.
References:
Bovée, C.., Mescon, M.H. & Thill, J. V. (2007). Excellence in Business, (3rd Edition). Pearson/ Prentice Hall. Upper Saddle River, NJ
http://www.the-infoshop.com/study/go12344_physical_fitness_toc.html, Retrieved December 8, 2006
https://www.cia.gov/cia/publications/factbook/geos/fr.html, Retrieved December 9, 2006
http://www.melaleuca.com/ps/index.cfm?f=ps.productDetail&pid=1691&pType=0, Retrieved December 9, 2006
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Omega-3 fatty acids are very effective in enhancing the flexibility of the joints and reducing fatigue.
Osteoarthritis is not a curable condition, but it can be treated using both pharmacological and nonpharmacological methods. Mild analgesics are a common form of treatment for OA, including Acetaminophen and NSAIDs, taking into consideration other co-morbidities that may be present. It is recommended that adults over 75 years of age utilize topical NSAIDs rather than oral for treatment of the pain (Tugwell et al, 2012). Research by A...
Arthritis affects people of all age groups. More than 100 types of arthritis are known. Among these osteoarthritis and rheumatoid arthritis having the highest incidence. One of the major causes of chronic debilitation in industrialized nations is Osteoarthritis which results from damage to the joints, which may be due to trauma, infection, or age-related wear. Rheumatoid arthritis is encountered less frequently than osteoarthritis and is estimated to affect around one per cent of the world’s population. Amongst patients of Rheumatoid arthritis, women are three times more likely to be affected by this condition than men. This condition is caused by an inflammatory process where the body starts attacking itself. Rheumatoid arthritis also affects several joints, with inflammation sometimes seen in and around the lungs, the heart, the eyes and the skin. The most commonly reported complaint by arthritis patients is pain. The pain might be from the joint itself and be a result of inflammation, damage from the disease, or through daily wear and tear. Muscle pain is also common and is caused by having to force movements against stiff and painful joints. Although range of movement in the affected joint may be limited and uncomfortable, physical exercise has been shown to benefit those with arthritis. Physical therapy has been shown to significantly improve function, decrease pain in the long term and delay the need for surgery in advanced cases. The majority of arthritis cases occur among theelderly, however the disease can occur in children as well. Over 70% of the population that get affected by arthritis in North America are over the age of 65 (4). The disease occurs more commonly in females than males in all races, age groups, and ethn...
Arthritis is very common and yet it is not well understood. Arthritis is not a single disease, but instead is an informal way of referring to more than 100 different types of joint pain and/or related conditions (“What is Osteoarthritis?”). Sometimes called degenerative joint disease or degenerative arthritis, osteoarthritis is the most common chronic condition of the joints, affecting approximately 27 million Americans (“What is Osteoarthritis?”). For a long time osteoarthritis was believed to be caused by the “wear and tear” of joints over time, however, scientists now view it to be a disease of the joint (“What
There are several active ingredients reported by the “specialists” at Epicure: Bellis Perennis (Daisy), Calendula Officinalis (Garden Marigold), Echinacea Angustifolia (Cone Flower), Symphytum Officinale (Comfrey), Aconitum Napellus (Aconite), Arnica Montana (Leopard’s Bane Root). Hypericum Perforatum (St. John’s Wort), Ledum Palustre (Wild Rosemary), and Ruta Graveolens (Rue). Each of these ingredients comprises a cream that “conquers pain from sports related or other injuries which might otherwise lead to a missed workout” (www.choicemail.com/epicure). Among the other claims provided by Epicure are relief of “sports injuries, pain, minor inflammation of various origins, sprains, strains, discomforts, and bruises” (www.choicemail.com/epicure). This product, because of its claims and apparent success is currently involved in a clinical study guided by Prodigy, Inc., at the Vanderbilt University Sport’s Medicine Center. However, this project is not yet completed and the results are not available to report. It is for this reason that the best examination of the product is to research each of the active ingredients for potential success in application for the above-mentioned ailments.
Osteoarthritis is usually treated with analgesics and non-steroidal anti inflammatory drugs. These drugs have been shown to cause serious gastrointestinal and cardiovascular adverse events, especially with long term use (17) Other medical interventions including orthopedic surgery such as joint replacement have been implemented with OA Patients. There have been several studies on the the use of glucosamine and chondroitin with the treatment for the treatment and prevention of OA. Glucosamine and chondroitin are among the most popular non-vitamin, non-mineral specialty supplements in the United States, with sales of the supplements reaching over 2billion dollars globally (7) (17) They are often taken together as a single daily supplement for osteoarthritis. It has been estimated that 7.4% of older Americans use glucosamine-chondroitin, a prevalence of use similar to that for acetaminophen. While the biologic effects of these
There are some traditional medicines that are used to help with Rheumatoid Arthritis such as a mixture of ufudu, sengaparele, and ishaba bark are boiled and then strained. The patient should drink it four times daiy to take away pain. There have been many tests done and it has been proven that in most pateints borage seed oil helps to relieve pain and swelling of joints. Blackcurrent seed oil also improves the tenderness of joints in patients with Rheumatoid Arthritis.
Gates, Bill. 1996. Business @ the Speed of Thought. Using a Digital Nervous System PENGUIN Books.
OA is a musculoskeletal disease that causes chronic joint pain and reduced physical functioning (Laba, brien, Fransen, & jan, 2013). Osteoarthritis (OA) is a non-inflammatory disorder of synovial joints that results in loss of hyaline cartilage and remodeling of surrounding bone. OA is the single most common joint disease, with an estimated prevalence of 60% in men and 70% in women later in life after the age of 65 years, affecting an estimated 40 million people in the United States (Goodman & Fuller, 2009). Women are more commonly affected after the age of 55, almost everyone has some symptoms by the age of 70 (Tan, Zahara, Colburn & Hawkins, 2013, p.78). Osteoarthritis can be described radiological, clinical, or subjective. It commonly affects hands, hips, knees, shoulders, and the spine (Walker, 2011, p. 14). Osteoarthritis is an intrinsic defect in the joint cartilage. Caused by slowly progressive deterioration of articular cartilage that is accompanied by degenerative bony changes, including thickening of the subchondral bone cyst, and formation of large bony protrusions (osteophytes) at the joint margins. Osteoarthritis usually occurs in the large weight bearing joints such as the knees and hips, as well as some of the smaller joints in the hands and feet (Ciccone, 2007,p. 229). ). It is predicted by 2020 to become the fourth leading cause of disability globally (Laba et al., 2013, p.2). According to Juby and Davis (2011), these changing demographics with the aging of the “baby boomer” generation will likely result in an increase in the prevalence of both degenerative and inflammatory arthritis, and timely access to appropriate care and maximization of therapeutic interventions will be vital to maintain indepe...
It is an mighty fast performing topical affliction alleviation comfort that treats joint anguish, swelling, stiffness, muscle traces and sprains. The effective common nutrients, herbs and vitamins and minerals within the cream soothe soreness and inflammation in minutes. The cream makes use of a counter-irritation technological know-how that stimulates receptors of the epidermis producing sensations of warmness or coolness, barring discomfort and dilating blood vessels, thereby growing blood deliver to the zone of ache.
Conventional drug therapy includes nonsteroidal anti-inflammatory drugs (NSAIDs), acetaminophen, and corticosteroid injections. However, many older adults do not experience any pain relief from these medications and result in serious side effects, such as liver damage, ulcers, and gastrointestinal bleeding, heart attack, and stroke. Older adults, 5.2 percent, are using complementary approaches for joint stiffness and 3.5 percent for arthritis (National Center for Complementary and Integrative Health, 2014). Dietary supplements used by older adults are glucosamine and chondroitin
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. The Marketing strategy consist 4Ps that is place, product, price, and promotion. This 4Ps is used to market the product to the people and to make the product being famous in the country or international. The size of market segment for this product include geograpic, demographic, behavioural, and psychorgrapic.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
It is used for the treatment of arthritis and also for treating the back pain, shoulder pain and knee pain.