A Strategic Planning Analysis of Healthiest Wisconsin 2020
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In July 2010, the Wisconsin Department of Health Services published the most recent version of Healthiest Wisconsin 2020: Everyone Living Better, Longer. A strategic state health plan, Healthiest Wisconsin 2020 (HW2020) was the result of extensive community engagement, assessment, and analysis in order to determine the current state of health and the changes that need to be pursued to improve upon that state. This paper will provide an analysis of the strategic planning process utilized in the creation of HW2020 and the resultant plan.
Vision, Goals, Mission, & Values
The vision, goals, mission, and values of HW2020 are presented collectively at the beginning of the document, with additional explanation provided throughout the text. When viewed in conjunction with the associated explanations, these statements provide a strong representation of what the leaders and contributors to HW2020 envisioned for the future state of health in Wisconsin. However, on individual analysis, these statements are quite broad and leave several pertinent points unanswered. The vision, which is presented throughout the document, reads “Everyone Living Better, Longer.” The statement gives a clear sense of what the long-term goal is. However, without reading the accompanying explanation, the pertinence of the word everyone can be easily overlooked. This word embodies the health inequities that plague Wisconsin and is pertinent to the foundation of the overall plan. Stressing this sentiment would have been beneficial. This vagueness may have been missed secondary to the time course of vision development. Based on plan, it seems that the HW2020 committee chose to start with vision development. Issel (2009) feels that creating a vision should be the ...
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...or not (Issel, 2009, p. 219). Authors did mention that more detailed information including baseline data targets would be published separately (HW2020, 2010, p. 97). Including these details in the main document would allow stakeholders to more easily access them as well as to have a better sense of what objectives are achievable for their organization.
1. Bryson, J. M. (2011). Strategic Planning for Public and Nonprofit Organizations (4th edition). San Francisco: Jossey-Bass.
2. Issel, L. M. (2009). Health Program Planning and Evaluation: A Practical, Systematic Approach for Community Health (2rd edition). Boston: Jones and Bartlett Publishers.
3. Wisconsin Department of Health and Family Services. (2010). Healthiest Wisconsin 2020: Everyone Living Better Longer. Retrieved from http://www.dhs.wisconsin.gov/hw2020/report2020.htm.